Marketing

Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But amid the downsizing was also a renewed focus on the core areas of the 7-year-old media company’s business with known advertiser value, including bringing together niche audiences of subject matter experts and providing […]

About a dozen deals have come across Mark Howard’s desk this year, and as Time’s chief operating officer, he’s had a unique role in participating in the negotiations with this ever-growing crop of companies. Since the beginning of 2024, Time has struck deals with six artificial intelligence technology companies, including OpenAI, Perplexity and ProRata.ai, and

Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models.  The rules come as part of the FTC’s broader actions against companies related to AI. Earlier this week, the agency made a separate move

Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet. It’s not that there’s anything fundamentally wrong with this type of advertising; they just want to see more clarity on what Spiegel actually means.  The only insight they have

Being able to create, edit, and share documents is a common need for many web applications in this digital age. Microsoft Word has come to define word processing software, and any web-based editor worth its salt will look to implement equivalent functionality. As a developer, you can make a strong business case to enrich the…