Marketing

Subscribe: Apple Podcasts • Stitcher • Spotify CMOs are once again grappling with the age old question of their role in the C-suite. The job has gotten more difficult in today’s business landscape as marketers face increasing pressure to tie marketing to business results (all while being asked to do more with less money). In […]

01 Introduction It’s shaping up to be a bigger and better year for ad spending in 2024. The U.S. presidential election is boosting political spending, and other key factors like retail media, social video, sports programming and streaming are adding fuel to the economy.   Major ad forecasters have predicted improved U.S. media spend totals for

As the craft and science of marketing continues to be plagued by fragmentation and sharply reduced budgets, brand marketers are increasingly more receptive to alternative advertising options to reach consumers. Those marketers are investing in “nontraditional formats,” explained Evan Giordano, strategist at Mother New York, with the hopes of creating moments in culture that consumers

With another Advertising Week well underway, Omnicom Media Group continues to work behind the scenes to address systemic issues around the more opaque processes in digital investment.  The Omnicom-owned media agency network already set its sights on the ad auction process, working in conjunction with a host of industry organizations and auction firms to help

To say there’s a lot of content on YouTube is a huge understatement. If you watched each of the site’s almost 4 billion videos back-to-back, it would take roughly 81,500 years to finish, according to media resource Photutorial That’s not including all the new videos uploaded after you’d started watching, at a rate of six

TikTok’s cultural clout is undeniable, but the ad dollars? Not quite there — yet. That’s where Smart+ comes in — TikTok’s answer to Google’s Performance Max and Meta’s Advantage+, the AI-powered ad-buying tools that promise to make campaign management effortless, paving the way for marketers to spend their ad dollars more liberally. Officially launching today

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.