Marketing

There is massive competition among the largest ecommerce retailers to be the quickest, cheapest option online. Amazon, Walmart and Temu are fighting to be the most cost-effective manufacturers and distributors of relatively low-cost merchandise to people’s doorsteps within a day or two. Not to mention free returns. Consumers like this trend, because they’re getting cheap […]

CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million. The post It’s Grimace Versus Gritty; Zeta Global Strikes Again appeared first on AdExchanger.

In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The platform, which opened for business yesterday, Oct. 9, is meant to be a primary point of exchange for media buyers in the United States and other key markets looking to access intrinsic in-game

This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. ‘We can’t give away our content for free’ Publishers’ anti-crawler status, Hearst’s OpenAI deal, SearchGPT’s rev-share outlook and more ‘We can’t give away our content for free’ “It’s sort of like the Facebook

It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted as a silver bullet only for concerns about return on investment, performance and transparency to arise after marketers have already shelled out ad dollars to invest in said channels. Most recently, it was a scene from the programmatic space, in

The National Women’s Soccer League (NWSL) and publisher Footballco are increasing their engagement with the creators working on soccer’s sidelines. The approach has attracted advertisers, including Google Pixel, to women’s soccer in the U.S. amid a landmark season for the sport. This year marked the first of a $240 million media rights deal struck between