Marketing

THE AD: Hellmann’s enlisted Billy Crystal and Meg Ryan to revive their roles as Harry Burns and Sally Albright in the 1989 rom-com When Harry Met Sally. But Sydney Sweeney delivers the famous line at the end, bringing Gen Z in on the pop culture reference that’s well before their time. MY HOT TAKE: Hellmann’s…

THE AD: In Ram’s 60-second Super Bowl ad, Glenn Powell does his own spin on Goldilocks and the Three Bears, trying out the Ram Charger 1500, the new Ram 2500 Rebel Heavy Duty, and the Ram 1500 RHO to find the truck that’s “just right” for him. During the ad, directed by David Leitch (John…

Did Disney+’s Super Bowl ad make viewers happy by taking away their Joy? In Disney+’s 30-second Big Game ad, “What If,” which premiered ahead of the second quarter, the streamer erases its history, removing Joy from Inside Out, R2-D2 from Star Wars, and Ayo Edebiri and Jeremy Allen White from a scene in The Bear….

Hellmann’s is drumming up nostalgia around (and introducing younger generations to) the 1989 rom-com classic When Harry Met Sally, starring Meg Ryan and Billy Crystal. The mayo brand put a twist on the iconic scene that takes place in New York’s Katz’s Deli, where Ryan’s character Sally fakes an orgasm while eating a sandwich. But…

Robert Kraft’s Foundation to Combat Antisemitism (FCAS) returned to the Super Bowl this year to continue spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady in a stark room, where they yell at each other about common reasons why people hate one another. The ad ends…

THE AD: Like Tubi’s infamous 2023 Super Bowl spot, Duracell’s 2025 ad does not immediately appear to be a commercial. Instead, the creative shows Fox NFL analysts Tom Brady and Kevin Burkhardt standing in the commentators’ booth, with Brady about to offer his thoughts on the first-half performance of the two teams. Then Brady appears…

Coffee Mate is a first-time advertiser in the Super Bowl this year, and the company took both an absurd and a nostalgic approach to its debut spot. The commercial, which was created by Wieden Kennedy New York, features a young man who tries out the non-dairy creamer brand and gets transported to a world featuring…

THE AD: In waterbottle brand Cirkul’s first Super Bowl spot, comedian Adam Devine goes grocery shopping. When his wife call him to remind him to pick up a bottle of Cirkul, he realizes it’s unavailable at the store. He then journeys around town to find it, inadvertently helping others along the way. But while mentioning…

Tampa-based water bottle brand Cirkul, founded in 2016, is ready to amp up its brand awareness–hence, its debut in the Super Bowl. The ad was conceptualized in-house by the brand’s founders, Andy Gay and Garrett Waggoner. The founders said that casting comedian Adam Devine was an obvious choice, since he was already a fan of…

THE AD: In “Abduction,” which is the winning ad for the Doritos Crash the Super Bowl contest, an alien tries to steal Doritos via its spaceship tractor beam; however, a hungry earthling doesn’t want to give up his Nacho Cheese chips. It’s a tug of war that turns into friendship, and Doritos made it happen….