If you ask today’s marketers what’s important to them, you’ll hear a common refrain: They want their brands to truly be part of culture. But what does that actually mean and how are marketers going about making that happen? There’s a necessary recalibration of control and planning. Culture is ever changing, ephemeral and impossible to […]
A year ago News U.K. replaced brand safety heavyweight Integral Ad Science with a little-known company called Illuma. So far, the gamble is paying off. The publisher has increased its brand safe ad inventory by up to 20%, up from 16% just six months ago. “We’ve created more ad inventory that we know is brand
News U.K. rethought brand safety, and is starting to profit from it Read More »
Questions that keep marketers up at night: Why did our customers buy our product? Why did they buy when they did? Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
WTF is attribution modeling? Read More »
Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during its Q4 earnings call Monday. The goal is to connect the identity Lockr gets from its publisher tech with Viant’s identity graph. The company reported fast growth in its TV-focused DSP business in Q4, earning $90
Viant Acquires Lockr, And It’s All About Connecting IDs Read More »
Longtime KLFY anchor and reporter Darla Montgomery is retiring after more than 33 years. The Opelousas native joined the Lafayette, Louisiana CBS station in 1992. The station said her career has “taken her across the world, from covering local and state elections to traveling with Louisiana Governor Kathleen Blanco to Canada in an effort to…
Veteran Anchor Darla Montgomery to Retire from KLFY Read More »
Chairman and CEO Rodney McMullen is no longer in stock at Kroger, as the supermarket chain announced his resignation Monday following an investigation into his conduct by the company’s board of directors. Kroger would not offer specifics, only saying that McMullen’s activity was inconsistent with its policy on business ethics but unrelated to the business…
Kroger CEO Rodney McMullen Steps Down After Board Investigation Read More »
IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence.
R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation Read More »
Organic revenue declines were steeper than expected in 2024 amid weakness in markets like China and the loss of some major accounts.
WPP strikes cautious note as macroeconomic uncertainty intensifies Read More »
The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand Read More »
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
Disney, Paramount link with VideoAmp’s new cross-screen planning tool Read More »
