Marketing

Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more unclear. Constant upstream changes in the world of digital advertising keep poking holes in marketers’ boats, forcing them to decide whether to get a bucket and start bailing […]

Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult.  For starters, there’s a highly fragmented media landscape and a seemingly infinite amount of ads and places to put them. Added to that, the industry is

Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better technology, data-driven strategies and expert knowledge. The most savvy companies are leaning into AI solutions to accelerate their strategies and tactical executions, as well as working

Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new self-serve product, aptly called Blockgraph OnDemand. The post It’s Blockgraph’s Turn To Launch A Self-Service Platform For CTV Advertisers appeared first on AdExchanger.

News publishers are getting serious about bypassing the blunt brand safety instruments that have been demonetizing them for years. And they’re doing it by building private marketplaces of trusted news sites that, in theory, shouldn’t raise brand safety concerns. Publisher advisory firm Prohaska Consulting on Wednesday debuted the ProNews Collective, a private marketplace (PMP) of