Marketing

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, businesses need advanced technological solutions to optimise marketing efforts, improve customer experiences and generate leads effectively. Integrating custom software development into digital marketing tactics enables businesses to… […]

An effort leaning on sounds that can be triggering to consumers promotes products made with the marketer’s new 360Crisp technology.

Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US presidential election – DoubleVerify (DV) announced a so-called News Accelerator initiative to explore ways to help advertisers support legitimate news outlets and reach valuable audiences, while still keeping brands away from misinformation and disreputable sites.

For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest. CTV penetration is higher than ever.

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins on this week’s episode of AdExchanger Talks. Over the past couple of years, Pinterest has released its Conversions API and direct links

The survey found that 50% of B2B marketers can’t reach their goals for this year, but when teams are completely aligned on Sales and Marketing efforts and take a Branded Demand approach that incorporates both content syndication and display, 80% are able to reach their goals – representing a 60% increase. This is according to survey…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal Investigative Service are talking to ad industry execs about brand safety issues exposed by recent Adalytics reports, Marketing Brew reports.   Adalytics does use Congressional offices, the armed services and other high-profile government agencies as examples