Marketing

In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom drama is drawing attention away from the real changes already reshaping the industry. These shifts

Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us? The post Women’s Health Still Gives Platforms The Ick; The Missing Shortlink appeared first on AdExchanger.

The WNBA’s 2024 season may be coming to a close, but the league’s breakthrough year will have a lasting commercial impact. It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. The latter has signed up

The Fall 2024 Digiday Media Buying Summit kicked off on Tuesday in Palm Springs, Calif., with a leading independent media agency CEO heralding the need for reintegration across many facets of the industry, followed by some guidance on how to better understand CMOs, to a serious discussion on the challenges for advertisers during these last

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns. That said, some are unwilling to be first movers until these tools are proven

The fall conference season in New York City is underway, and hot on the heels of Advertising Week came Prebid Summit, a one-day gathering where independent ad tech players shared their thoughts on the day’s pressing issues: change, change and more change. The connective tissue in almost every conversation (both public and private) was grappling

This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys. Click to play Football kicks up TV and streaming watch time Amazon’s Apple TV+ deal, Skydance’s Paramount plans, faceless creators and more Click to play When was the last time you came across an online banner