This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly. WTF is SGAI? WBD reopens Paramount deal talks, Hollywood’s AI copyright fights with ByteDance and more WTF is SGAI? For some ad buyers and sellers, being able to run targeted ads in […]
Future of TV Briefing: WTF is server-guided ad insertion? Read More »
Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not. That mismatch — speed in the systems, drag in the humans — has quietly become one of the defining patterns of the year so far. For most marketers, AI still sits closer to an assistant on probation than an operator with authority. “That’s
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving Read More »
Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social media. This year, the retailer is expanding Varsity Team, its ambassador program open to both Dick’s employees and external creators, to reach its largest membership ever. Varsity Team members partner with Dick’s and its
A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.
Unilever changes its brand discovery calculus with Google Cloud AI pact Read More »
“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that AdExchanger and Cynopsis identified as top leaders influencing the video advertising landscape. The post TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 appeared first on
TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 Read More »
The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.
Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres Read More »
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.
PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans Read More »
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out the window? That’s the challenge and opportunity facing publisher monetization networks like Freestar, says CEO Kurt Donnell on this week’s episode of AdExchanger Talks. While Donnell acknowledges that “it’s freaking tough for publishers right now,”
Freestar’s CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers Read More »
Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.
The new rules of social discovery and distribution Read More »
At the risk of getting dorky with sports metaphors, DTC agency Rain the Growth already has a game plan to make sure its programmatic placements are a slam dunk. The post How To Dominate March Madness With Show-Level Data appeared first on AdExchanger.
How To Dominate March Madness With Show-Level Data Read More »
