Marketing

Major ad platforms are increasingly pitching the promises of AI-driven advertising, but some industry experts say there’s a risk of over-relying on automated ad-creation and media buying. It’s no surprise that the black-box nature of automated platforms like Google’s Performance Max and Meta Advantage Plus has advertisers wanting more transparency and control over their budgets. […]

This week’s Media Briefing looks at how publishers are receiving credits to use AI companies’ large language models as part of content licensing deals. Cash or credits? The Washington Post + Punchbowl News, The New York Times vs. Perplexity and more Cash or credits? Money is the main way publishers are looking to cash in

We’ve already established that 2024 has been a volatile year for publishers of all types, thanks to everything from layoffs to Google’s change of heart in its plans for the future of third-party cookies. Against this backdrop, Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to

This story was first published on Digiday sister site, WorkLife. As AI reshapes business, including the business of HR, a new role is emerging that bridges the gap between human expertise and machine learning: the AI librarian. It’s a job you may have never heard of, but chances are that, given time, you will. In

Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than one-third of brands entirely excluded news from their marketing mix, driven largely by concerns over brand suitability. This “fear of the screenshot” looms large — one misstep and a brand’s ad could be captured next to controversial or unsuitable content,

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages. Yet health care marketing has lagged far behind in data segmentation because of the complex requirements of HIPAA (Health Insurance Portability and Accountability Act). The issue isn’t a lack of data but the time and resources needed to

Picture this: There’s a mom sitting on a park bench. It’s a sunny day, and she’s watching her kids play ball on the grass. She takes a quick look around to confirm no one’s watching her. Then, when she’s sure she’s not being observed, she takes out of her bag … a GoGo squeeZ pouch

North Carolina Republican Lt. Gov. Mark Robinson sued CNN Tuesday over its recent report that he made explicit racial and sexual posts on a pornography website’s message board, calling the reporting reckless and defamatory. (AP) The report said that in posts on a porn site called Nude Africa, Robinson, who is running as a social…

Political journalist Ryan Lizza accused his ex-fiancee, acclaimed magazine writer Olivia Nuzzi, of “catastrophically reckless behavior” in a yearlong affair with Robert F. Kennedy Jr. that led to the journalists’ breakup this summer, according to new court filings in an ongoing dispute between Lizza and Nuzzi. (CNN) Kennedy told Nuzzi–his alleged “paramour,” 39 years his…