Marketing

Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical tools for programmatic publishers. And as the Google ad tech antitrust trial showed, tweaking price floors can raise the ire of publishers. But many publishers don’t know how best to revamp their auction strategies to […]

Amit Nigam, svp, product, PebblePost In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge: finding more people who look like their most loyal customers. Prospecting is getting more difficult, and marketers know that going with the same approach isn’t efficiently growing their brand’s customer base. Trying to meet consumers where they

Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.

Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between Mondelez, the shopping rewards app Fetch and Albertsons Media Collective, the grocer’s retail media business. “I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said

The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are akin to the last soldiers standing on the battlefield clinging to the flag of a fallen nation. In short, it’s over. But we can’t measure the downfall of cookies by looking at the bidstream. There

Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged. The post AI-Powered Astroturfing; ‘Vote’ Is A Four-Letter Word appeared first on AdExchanger.