Marketing

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, who Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle Pangis. […]

Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. And the timing couldn’t be better, as marketers navigate a landscape increasingly shaped by privacy regulations and

The world feels more unmoored than ever, and, predictably, the ad dollars are pulling back in kind. Marketers have been murmuring about it for weeks. The whiplash of trade tariffs, the slow grime of inflation and the lingering chill of last year’s rate hikes have left them wary, hesitant to commit dollars in a landscape

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years. The post Expect “Very Negative Outcomes” As Advertising Growth Stagnates Into 2030, Predicts Madison and Wall appeared first on AdExchanger.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising powerhouse?  The post Publisher SaaS Has Another Go; Can Roundel Escape Near-Earth Orbit? appeared first on AdExchanger.

Much of a marketer’s job today seems to be about recognizing the changes in the advertising landscape, pivoting to deal with those changes and experimenting along the way. It’s constant change and upheaval — not to mention the current economic climate and ups and downs of the tariffs, but I digress. To get a sense

Substack’s video push is starting to bear fruit — but the rise of video on the platform has sparked a debate about the platform’s identity and future within its creator community. The rate of video posts published on Substack has increased over the past year, with posts containing embedded videos accounting for 6 percent of creators’