Marketing

In the midst of the retail media network boom over the past two years, retailers including Walmart, Amazon and Target, have increasingly started trying to monetize their creator networks and affiliate programs, according to six agency retail media executives Digiday spoke with for this piece. RMN execs see those monetization efforts as a play to […]

Today (Feb. 25) marks the half-way point of the 75-day extension TikTok was afforded by President Trump. While a lot’s happened over the past month, the entertainment platform still doesn’t seem any closer to knowing its fate in the U.S. Which is why Digiday has checked in on the platform to see exactly where it’s

Marketers have begun to turn back toward brand-building strategies in recent months. But that doesn’t mean they’re totally abandoning the ideas underpinning performance marketing. One sign that’s the case is the rise of alt-measurement companies like System1, iSpot and EDO, each of which offers solutions that promise to help marketers track the impact of brand

Subscribe: Apple Podcasts • Spotify In January, the U.S. Federal Trade Commission finalized an updated version of the Children’s Online Privacy Protection Act. And for as much attention as the update may have received, it probably merits more. “It is a big deal. And I think because there’s been so much other activity in the

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Despite all the fragmentation in the space, despite the political uncertainty, despite the inconsistent and ever-changing algorithms, social media remains an irreplaceable piece of brands’ and retailers’ marketing strategies. And within those strategies, Meta’s Facebook and Instagram platforms remain

Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can glean from long-form videos. Six creators who have traditionally focused on long-form content told Digiday that their RPMs (revenue earned per 1,000 views)

The marketing playbook continues to be rewritten. In an increasingly fragmented cultural landscape, that reevaluation is coming to celebrity partnerships which has marketers rethinking who they partner with and how. Take Nike’s new partnership with Kim Kardashian, on a new women’s activewear brand called NikeSkims. The New York Times’ likened it to that of Michael

This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging. Facing increased competition for consumer attention and rising costs of digital advertising, CPG marketers are maximizing campaign performance by leveraging data-driven insights to

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.