The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.
Google ads performance robust despite existential threats Read More »
Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on the programmatic open market, just one of many moves it’s made on its journey to disentangle itself from the influence
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform Read More »
In a conversation at ADWEEK’s Mediaweek, Amazon head of U.S. live sports and video sales Danielle Carney confirmed that the streamer sold out of ad inventory for its Black Friday National Football League game between the Kansas City Chiefs and Las Vegas Raiders. And conversations were already kicking off at the beginning of the year….
Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory Read More »
Earlier this month, on Canadian Thanksgiving, a significant story about the country emerged from the neighbor that doesn’t do Thanksgiving until November. (CJR)
Why Did a Canadian Paper Name WaPo’s Anonymous Sources? Read More »
Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes by “Smec.” It’s a 17-year-old company, Ryan says, and a less strange-sounding nickname in its native Austrian. These days, its
Talking Shop With Mike Ryan, The PMax Whisperer Read More »
Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments. More recently, advertisers have started to accept that there is a correlation
Balancing Accuracy, Richness And Scale For Effective Audience Targeting Read More »
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC. The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger appeared first on AdExchanger.
Can’t Afford Not To Pay Attention; The New Heavyweight Challenger Read More »
With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election. The short-form video platform has transformed into a vital battleground as Vice President Kamala Harris and former president Donal Trump duke
Here’s how the Daily Mail intends to tackle election coverage on TikTok Read More »
Is Google Discover overtaking Google Search as a referral traffic source for publishers? That’s not clickbait. It’s true, at least for Reach plc. As has been the case for many media companies this year, the U.K. publisher has seen its referral traffic from Google’s search engine slip over the past 12 months. Continue reading this
For Reach plc, Google Discover has offset search-driven traffic declines Read More »
This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans. ‘We’ve got to keep the machine going’ Amazon’s pay-per-stream offer, political ad dollars and more ‘We’ve got to keep
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones Read More »
