Marketing

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth. The post But Are They Really Integral?; Don’t Pontificate, Verificate appeared first on AdExchanger.

With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back on major ad campaigns during the election period and devising their post-election strategies — depending on which candidate wins and how the results look. This doesn’t necessarily mean

As the U.S. presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users. The “Virtual Vote” voter awareness campaign, which launched on October 7 and will run until Election Day on November 5, represented a collaboration between over 30

Publishers are conflicted about curation — the not-new but en vogue practice of selectively packaging ad inventory from the open market. On the one hand, they see the upside: it promises to boost revenue from impressions that would have otherwise been sold cheap or not all. On the other hand, there’s skepticism that it’s merely

With just days before U.S. election, AI-generated political misinformation continues to fill online platforms with plenty of smoke. Reports this week reveal increasing chaos from AI and non-AI content on platforms like Meta and X. The BBC reported that X is paying some users thousands of dollars to share political misinformation including AI images about

Mark Zuckerberg announced during Meta’s Q3 earnings call that Threads, the company’s X rival, now boasts 275 million monthly active users. This meteoric rise positions Threads as a key contender in social media, particularly amid ongoing turmoil at X. Threads achieved this impressive milestone in just nine months, adding approximately 8.3 million new users each…

Last month, the New York Times published a story revealing that many big brands found themselves advertising on YouTube channels that support racist falsehoods.  The falsehoods in question related to stories about Haitian migrants in Ohio “eating ducks on the side of the road” or abducting and eating pets. That these falsehoods once dominated election coverage

A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly. Thus far, it’s unclear whether brands have changed their approach to advertising on Twitch as a result.  The group of online organizers, led by creator Dan “DanCantStream” Saltman, has centered its criticisms of Twitch around