To borrow from David Mamet’s sleeper 80s film, Things Change, sometimes it’s the “guy behind the guy” who gets a little attention, even if the guy doesn’t necessarily want it. So it is with Siberia.io, an independent design studio/agency based in New York that does the behind-the-scenes legwork to help clients refresh their brands and […]
Warner Bros. Discovery’s overall ad revenue dropped 7% last year. Its survival depends on its streaming service, Max, its lifeline in the intensifying streaming wars. The post WBD Suffers From Linear Losses – Can Streaming Turn The Tables? appeared first on AdExchanger.
WBD Suffers From Linear Losses – Can Streaming Turn The Tables? Read More »
Venus Williams has signed on as an investor and brand ambassador for the app incentivizing walking by offering rewards.
WeWard lines up Venus Williams to stand out in fitness app crowd Read More »
In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world. The post Connected TV’s Growth Spurt; How Ozempic Is Upending Marketing appeared first on AdExchanger.
Connected TV’s Growth Spurt; How Ozempic Is Upending Marketing Read More »
As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. alone, the industry faces mounting challenges around efficiency and scale. Between 2020 to 2023, the number of bidstream requests between DSPs and SSPs has increased by 2.3 times, far outpacing actual inventory growth. This surge, driven by the
Company veteran Kelly Mahoney will lead the beauty retailer’s brand marketing strategy, innovation, customer engagement and growth.
Ulta taps company vet for chief marketer role Read More »
Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.
Walmart weds gaming, commerce closer together with interactive series Read More »
The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.
SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston Read More »
“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
Gap and Parker Posey celebrate self-expression in spring campaign Read More »
Out Of the Box DoubleVerify has agreed to acquire Rockerbox in a deal valued at more than $85 million, Axios reports. The deal marks another step in DV’s development from an impartial brand safety, anti-fraud and ad verification provider into something that more decisively targets and attributes campaigns. Rockerbox is one of the last standing
They’re Going For TripleVerified; You Won’t Believe What Taboola Looks Like Now Read More »
