Marketing

The timing couldn’t have been better for a charm offensive. Weeks after TikTok closed a deal to establish a new majority American-owned entity – ending a years-long legal battle over its future in the U.S. – TikTok gathered around 65 senior marketers at the Four Seasons Hotel in Hampshire, England, for its inaugural CMO Collective. […]

The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces.  And with headcounts across the board facing cutback after cutback, meaning they have to do more with less, it’s enough to prompt campaign management teams to consider a

During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a major advertising and data opportunity for advertisers. The post Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red Burrito and Green Burrito brands, initially dealt with the challenge of targeting and scale by consolidating marketing under one national

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators. It announced multiple new features coming to YouTube and DV360 for CTV and video advertisers. First up, YouTube is expanding its Creator Partnerships Hub (formerly BrandConnect and FameBit before that) to include a new

FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery during the peak parcel season. Wow. But what if you’re part of the 4.7% percent? I’d argue a company whose

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong metric. Somewhere along the way, we started equating scale with truth. Match rates became the scoreboard, and accuracy stopped being the goal. When Truthset Founder