Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends.
Nordstrom leverages generative AI for holiday app refresh Read More »
Users of the streaming platform can scan a QR code to access recipes inspired by the dinner scene from “National Lampoon’s Christmas Vacation.”
Kroger plans Shop the Scene experience on Hulu for holiday campaign Read More »
Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA report released in May, which found that principal-based buying is on the rise, has reignited its controversial rep among advertisers.
Wendy Clark Says, ‘Do Your Homework’ Read More »
The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.
Target debuts ‘weirdly hot’ Santa for second holiday advertising push Read More »
The fast-food giant is collaborating with a Web3-fueled entertainment brand that CMO Tariq Hassan calls “an agent of change in the cultural landscape.”
McDonald’s holiday cups entertain with Doodles content, digital collectibles Read More »
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s Q3 earnings call on Tuesday. Viant did not disclose the terms of the deal. A common complaint among advertisers is their lack of transparency
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach Read More »
“#TideTackles” is the brand’s most content-rich NFL effort to date with over 100 assets, and is the first to focus largely on unscripted material.
Why Tide is shifting to social-first marketing for its latest NFL blitz Read More »
This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry
Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gathering Its Threads When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and organic popularity with advertising. For Instagram Threads, the text-based social platform that’s Meta’s version of the one-time Twitter, there is no such
Threads Will Have Ads Next Year; Perplexity, Gen-AI Search Engine, Already Does Read More »
Christmas cheer isn’t for everyone. Everyone’s got an uncle who would rather watch a Ken Burns documentary than pull crackers. Who’d settle for Mariah Carey when you can have something more subdued from Gustav Mahler? This year, as British retailer John Lewis releases its annual holiday ad, some of its retail competitors appear to have
