Marketing

The Digital Marketing World Forum (DMWF) 2025 successfully concluded on February 26-27, bringing together industry leaders, forward-thinking agencies, and digital innovators. Among the standout contributors was MediaOne, a key sponsor, showcasing cutting-edge AI-driven marketing solutions. Tom Koh’s Talk on AI and Search Evolution A major highlight was the insightful session by Tom Koh, CEO of… […]

Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards.  DSPs select inventory to bid on, interpret SSP signals and prioritize bids based on historical performance and preferences.  However, advertisers, agencies, media owners and technology providers also influence the rapidly evolving programmatic ecosystem. Advertisers and agencies set budgets,

Outgrowing Amazon A whole category of ecommerce ad tech companies and commerce-focused agencies began as Amazon service providers. Later, many branched into “marketplaces,” such as Walmart or eBay. But there still remains a large Amazon-centric cottage industry.  Now, Amazon ad vendors are trying to escape the category they created, Digiday reports. Amazon’s own ad tech

In 2025, content creators are no longer afraid to share their political opinions — and it’s created a headache for brands looking to engage in influencer marketing without prodding the hornet’s nest. People have debated politics on the internet for years, but the political turmoil of 2024 and early 2025 has spurred many creators to

During the halcyon days of the 2010s, business growth rates in the online ad industry were buoyant, as advertisers clamored for ‘media-firsts,’ and VC-backed tech firms competed at a breakneck pace in an industry land grab.   However, during the subsequent decade, a more somber atmosphere prevailed as the industry matured, despite the overall industry

This week’s Media Briefing looks at the role Apple News+ plays in publishers’ audience and revenue ambitions. Execs told Digiday they are seeing continued growth in engagement — and therefore revenue — on the platform, which is a welcome change from the unstable referral traffic ecosystem. Apple News+ is a “growing” source of audience and

Pinterest is gearing up for a big 2025, doubling down on visual search, expanding its global footprint and rolling out more performance-driven tools to woo long-tail advertisers. Visual search has always been core to Pinterest’s DNA, so it’s no shock that it’s a top priority, especially as the platform tries harder to stand out from

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TikTok wrapped up a successful year in 2024, even with a murky future ahead. Brands’ usage of the platform started strong and increased, and their marketing spend followed. But 2025 is shaping up differently. TikTok’s ban in the U.S.

When DTC mattress brands started blowing up – and investing in digital advertising in a big way – Naturepedic capitalized on the fact that everyone was talking about mattresses by posing a question of its own: What am I really sleeping on? The post Inside Organic Mattress Brand Naturepedic’s In-House Digital Marketing Strategy appeared first on AdExchanger.