Marketing

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results. The post Political Advertising Post-Mortem Analysis, Part Deux appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Remote Possibilities appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Living Wage Brands are changing how they work with agencies. Which is to say, they want to pay less for agency services. One option is output or outcomes-based pricing, Ad Age reports. That’s becoming increasingly popular with major ad platforms, retail media

In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full display earlier this week, when the creators of “DC Heroes United” announced that the series would launch alongside a parallel mobile game. It’s no secret that Hollywood and gaming have been involved in a

It has been just over six months since Campbell’s officially acquired Sovos Brands, Inc., bringing Rao’s Homemade under its brand umbrella. Originally a more regional brand, the jarred pasta sauce has built up a cult-like following, especially with home cooks. After news of Campbell’s acquisition of the brand broke, fans expressed concern that Campbell’s would

After several years of fits and starts, curation in ad tech is finally having its moment in the spotlight.  And if you need a clear sign of its mainstream arrival, even Google is jumping on board. But here’s the catch: Google’s take on curation won’t necessarily look the same as anyone else’s. The truth is

In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a beta test period with a select

There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d previously imagined. Creative agency strategists predict that marketers might turn to more cautious, conservative messaging as they try to mend that gap. President-elect Donald Trump won by more than 3.2

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4, The post ESPN+ Content Is Coming To Disney+ This Winter appeared first on AdExchanger.