Marketing

The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background.  Target, perhaps […]

Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to drive adoption of automated tools like Performance Max and generative AI features. Google Ads sales reps are increasingly contacting agency’s

Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products for its direct audience, according to Time CTO Burhan Hamid. If the AI tool uses Time’s data to train its

Ad tech’s recurring question in 2025 so far has been, “What’s delaying the Google verdict?” The honest answer? Well, nobody really knows… resulting in speculation, deferred decision-making, and overall prolonged anguish. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

A year into its first brand marketing campaign in over a decade, The Economist’s traffic numbers have seen high highs and low lows. To measure the success of the campaign, the company is prioritizing other metrics, such as brand lift and awareness. In January 2024, The Economist kicked off its first brand marketing campaign in

That car dealership in your neighborhood? It’s probably got a branding problem. Most local car dealerships do. The post Local Car Dealerships Are Buying CTV Ads To Boost Their Brand Building appeared first on AdExchanger.

On Thursday, iSpot announced the launch of a new solution, called Outcomes at Scale, that aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising. The post Paramount Helped ISpot Develop A Tool To Measure Outcomes On TV And Streaming appeared first on AdExchanger.