Marketing

When you think of influencer marketing, you typically picture brands working with a younger creator to target Gen Z (ages 13-28) or Gen Alpha (up to 12 years old). That’s not always the case. As the influencer marketing space and creator economy continues to grow, so-called silver influencers, or creators from Gen X (45-60 years […]

The Trade Desk (TTD) and media agencies are drifting apart — a conscious uncoupling that crept in slowly but is now moving fast.  Agencies say their spending isn’t climbing like it used to, while The Trade Desk is busy chasing direct deals with advertisers. It’s not a full on breakup yet, but both sides are

Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a major uptick in the buzz around generative AI and emotional creative analysis, particularly in marketing. Since then, both tools have become indispensable for optimizing performance and increasing output, with advertisers and publishers using them to enhance audience engagement, personalize content for specific demographics

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs. The post Programmatic’s Pursuit of “Premium” appeared first on AdExchanger.

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for advertisers and publishers. Terms of the deal were not disclosed. Lotame has raised more than $60 million in its 19 years. For Publicis, the deal

Publicis Groupe has agreed to acquire ad tech firm Lotame, expanding the holding company’s global identity and data-management capabilities. The terms of the deal, announced today, weren’t disclosed. However, the company said it’s invested more than $1.5 billion in acquisitions over the past six months. The efforts are part of a broader push to build