Marketing

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on flexibility and reach.  Here’s what this cycle taught us and how it will guide our business in the medium term. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Revving The Driverless Revolution In 2024, self-driving cars emerged from the Trough of Disillusionment, to cite the Gartner Hype Cycle, and leapfrogged the Slope of Enlightenment onto the Plateau of Productivity.  Forgive us the jargon. Practically speaking, Waymo now completes more than 150,000

In recent months, several influencer shops and agencies have built or expanded their content studios as they strive to keep pace with the speed and scale that a robust social media strategy requires. Not only does this allow them to move more quickly on creative assets and meet client needs in real-time, but it can

Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now. Their reluctance centers on two key factors.  First, there’s the lawsuit that NewsCorp brought against Perplexity AI in October, which isn’t

The media agency world, or at least its biggest players, received a vote of relative confidence from a major analyst group last week, when Forrester issued the latest iteration of its Forrester Wave report analyzing the biggest networks and shops.  Not 24 hours later, another report from MediaSense in partnership with the World Federation of

Two of the ad industry’s buzziest topics have generated yet another deal: generative AI and ad curation. Last week, Cognitiv and Index Exchange became the latest companies to partner on another way to use deep learning algorithms and large language models for programmatic media. The deal lets Cognitiv’s ContextGPT product integrate with Index’s Marketplaces platform,

A month after hosting the U.S. Digiday Publishing Summit in Key Biscayne, Florida, Digiday gathered European publishers together in Barcelona, Spain, for the Digiday Publishing Summit Europe. And — accents aside — the conversations among attendees were very similar, as covered in the video below. Asked to what extent there are differences between the U.S.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets. The post Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet appeared first on AdExchanger.