Marketing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gathering Its Threads When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and organic popularity with advertising.  For Instagram Threads, the text-based social platform that’s Meta’s version of the one-time Twitter, there is no such […]

Christmas cheer isn’t for everyone. Everyone’s got an uncle who would rather watch a Ken Burns documentary than pull crackers. Who’d settle for Mariah Carey when you can have something more subdued from Gustav Mahler? This year, as British retailer John Lewis releases its annual holiday ad, some of its retail competitors appear to have

In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July announcement was that, after years of uncertainty, it would retain third-party cookies in its Chrome browser. This shift

This week’s Media Briefing recaps how five publicly traded publishers’ businesses performed in the third quarter of 2024. Q3 in review Google’s news removal test, The Guardian’s over X and more Q3 in review In third quarter earnings calls, executives at publishers like Dotdash Meredith and News Corp blamed the lead-up to the U.S. presidential

The social media landscape is in full reshuffle mode following Donald Trump’s ascent as president-elect for a second term. While no one can predict the final shape of this realignment, one thing is certain: it’s headed for an era of even deeper polarization and fragmentation among social media companies. Just look at the numbers from

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to