For Austin, Texas-based ad agency GSD&M, throwing a party during SXSW is a must. The agency has called the city home for 53 years, according to GSD&M CEO Duff Stewart, and the party is a way to participate in the the South by Southwest festival and represent its hometown. What started as backyard concerts in […]
Related Insights Brand Safety Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings Read More A little over a month ago, a bombshell report documenting ad tech’s shortcomings in stopping the monetization of child sexual abuse material raised the ire of senior politicians and prompted leading
WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending advertisers — Coca-Cola — is considering a new partner for its biggest market in North America, according to three sources with knowledge of the account. If Coca-Cola does opt for a change, Publicis
Coca-Cola quietly considers moving its North American media out of WPP Read More »
Could curation tech help SSPs stand out from an increasingly commoditized crowd? PubMatic feels well positioned to win as curation mania takes over programmatic, CEO Rajeev Goel told AdExchanger. Although PubMatic’s past few quarters were marred by downward revisions to its revenue guidance – resulting in its stock price hitting a 12-month low after it
PubMatic Weighs In On The Debate Around Curation Fees Read More »
The “Call Her Daddy” host’s beverage brand is supporting pop-ups and an official fan community as part of the deal with the women’s soccer league.
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor Read More »
Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.
Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt Read More »
Meta rang in the new year with controversy. After the company’s generative AI plans for 2025 were made public, keen-eyed users dug out old bot personas that have existed on the platform since 2023, highlighting errors in chats with real users, hallucinations, and issues with cultural appropriation. Although Meta has since deleted all bot personas…
AI, advertising and authenticity: The battle over social media bots Read More »
There are a great many things to be learned when making the jump from regional favorite to national brand. Just ask Dawn Brodehl, Tillamook’s manager of omni-shopper marketing. She joined the dairy company almost five years ago and has seen it outgrow its roots in the Pacific northwest while becoming a nationwide grocery brand. “There
Tillamook’s Takeaways From Becoming A National Grocery Brand Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Transparency Knight-Mare appeared first on AdExchanger.
Comic: Transparency Knight-Mare Read More »
PMax has joined Search as what Google dubs “the power pair.” Plus, TikTok usage and ad spend are still dropping. The post More like Performance Min; Tick, Tock, Tick, Tock appeared first on AdExchanger.
More like Performance Min; Tick, Tock, Tick, Tock Read More »
