Marketing

The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient. Because there’s a lot out there that publishers can’t control: the Chrome cookie saga, Apple’s ATT, Intelligent Tracking Prevention on Safari, GDPR, state privacy laws – and that’s just for […]

Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus, An AI-powered shoppable ad platform is causing problems for readers of BuzzFeed Australia. The post Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms appeared first on AdExchanger.

As online creators enter metaverse platforms such as Roblox and Fortnite, some are engaging in fraudulent behaviors that observers believe could damage brands and marketers’ growing interest in the medium, according to five experts in this space. Fortnite and Roblox are in the process of transforming from video games into full-service creator platforms. But over

Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and Human Services (HHS) when he returns to the White House. Kennedy has been vocal about his belief that the U.S. should ban pharmaceutical advertising on TV. Unlike the rest of the world, direct-to-consumer pharma advertising

Subscribe: Apple Podcasts • Spotify Since the U.S. presidential election was called, the advertising industry has been parsing through the tea leaves, trying to understand exactly what a Trump presidency means for business. That picture is starting to come into clearer focus as Trump continues to announce cabinet picks and assemble the incoming administration. For

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Amazon will be a major player in marketers’ holiday strategies this year, and its position in holiday sales and marketing is only growing stronger. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to

When marketing firm BrandTech Group acquired theAmplify back in 2016, followed by Collectively in 2020, the creator economy was still a bit of a riddle to its rivals. The agency was providing strategy and management services — but it was hardly a unique selling point. “At a big picture level, we always believed in the

The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC earlier this year.