A downturn is coming, but the ad industry might talk itself into making it worse. We get it. The world is a mess. Tariffs are doing the economic hokey pokey, geopolitics are one long anxiety attack, and President Trump is back with his signature brand of chaos. It tracks that 2025 ad spend forecasts are […]
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Retail media’s moment in the advertising spotlight continues — both for better and for worse. Concern is growing among marketers about transparency in retail media negotiations, and no one quite knows who should control retail media budgets. But at
Digiday+ Research: Amazon gets an even stronger hold over retail media Read More »
Another Google core update was completed last Friday, the first one this year — but what it will mean for publishers won’t be clear for a while, if at all. Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.
Publishers left guessing how Google’s March 2025 core update will reshape search Read More »
The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate strongly with consumers.
Chili’s serves up ‘Office’ nostalgia at new Scranton location Read More »
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.
PepsiCo names new US beverages CMO amid soda category disruption Read More »
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event.
Aquila shares progress report as it works to fix cross-media measurement Read More »
A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing Read More »
In a test, ad-tech company Utiq’s ID delivered over 90% of impressions in non-Chrome browsers.
Adobe’s latest integration shows a path forward for cookieless campaigns Read More »
Elon Musk is using AI hype to effectively save X from financial oblivion.
Sociable: xAI acquires X in deal that secures the app’s immediate future Read More »
“Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.
Hellmann’s turns ketchup into currency to push mayo, fries combo Read More »
