John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. “John brings more than 30 years of experience in the local broadcast industry to Cleveland,” said Larry Delia, SVP of operations at Tegna. “His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station….
Tegna Names John Treviño GM of WKYC in Cleveland Read More »
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
Amazon shores up stronger CTV position with Complete TV solution Read More »
The presence of leading executives, including Alphabet and Google CEO Sundar Pichai, at President Donald Trump’s 2025 inauguration led many to believe that Big Tech would have a smooth course in the coming years, especially in any antitrust trial. Related Insights Google on Trial Assessing the most likely outcomes of Google’s pivotal ad tech antitrust
The Rundown: The DOJ still urges forced Chrome sale in antitrust trial Read More »
The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads Read More »
Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, including linear TV. The post Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital appeared first on AdExchanger.
Welch’s Might Be A Tradition-Rich Company, But Its Marketing Strategy Is All Digital Read More »
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
What Coca-Cola has learned on its generative AI journey so far Read More »
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
How cult brands like Crocs, Southwest see influencer marketing evolving Read More »
Social media isn’t just watching your kids. It’s studying them. Every like, scroll and share feeds an invisible machine designed to track their habits, predict their interests and keep them hooked for as long as possible. Platforms like TikTok, Instagram and YouTube collect massive amounts of data from young users, often without clear consent or…
Investigation shines light on social media’s insidious child data harvesting Read More »
There are many predictions of what the Federal Trade Commission’s priorities will be under its new Republican chairman, Andrew Ferguson. The prevailing point of view is that Ferguson will take a far more business-friendly approach than his predecessor, Lina Khan. In September, for example, a few months before then President-elect Trump announced Ferguson (still a
What To Expect From Trump’s New FTC Chair Read More »
Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space. For publishers, the promise of curation lies in its
Decoding Curated Deals: How Standardized Reporting Can Bring Transparency Read More »
