Marketing

Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race. People are flocking there almost as fast as they’re fleeing X, driven by distaste for owner Elon Musk’s cozy ties with President-elect Donald Trump. The influx has triggered a wave of hot takes and deep dives on

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the holiday season. Meta would say that, of

Grego Martinez, svp of product at Seedtag The ongoing march toward comprehensive privacy regulation in the U.S. is not an endpoint but a gateway to new opportunities for innovative technologies. A combination of contextual advertising, privacy initiatives, first-party data and alternative IDs will likely form the backbone of future digital marketing strategies. While the exact

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google.

Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist. The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Countless data providers have emerged to address transparency and control for

Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters. After four years at the helm, Waters will depart to return to the agency sector but will stay on through January to ensure a smooth handover. Schreurs steps into the role at a critical juncture. Ebiquity has evolved from