The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.
Amazon misses on ad sales while Prime Video push ramps up Read More »
The fight is on to lock in the brands and publishers that will soon be left without a brand safety partner when Oracle officially shuts down Moat at the end of next month. Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick
IAS Is Battling DV For Moat’s Soon-To-Be-Former Business Read More »
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on…
Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.
Multichannel marketing remains a challenge: Here’s what the numbers say Read More »
“Want to grab a beer?” is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative agency LePub and coinciding with International Beer Day Aug. 2, the “Forgotten Beers” spot presents a series of vignettes…
Heineken Pours One Out for All the Forgotten Beers Read More »
Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to former Nike executives, people who have worked closely with the brand and other marketing experts about how the company stumbled…
Here’s How Nike Is Reshuffling Its Marketing Division Read More »
There are some things money can’t buy. One of them is brand love: The places in your heart a company can occupy aren’t bought. They’re earned. Yet, as long as there’s been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit…
Taglines Are Fun and Effective. But There’s an Art to Them Read More »
Hormel Foods’ Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with ’90s-style R&B. BBDO MW partnered with Squeak E. Clean Studios to develop the 90-second “Duo-licious” music video. As people open pouches of the flavored nut mixes in their living…
Planters Targets Millennials With a ’90s R&B Duo Read More »
Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. The post The First Programmatic Olympics Is Attracting New Advertisers appeared first on AdExchanger.
The First Programmatic Olympics Is Attracting New Advertisers Read More »
Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it. The post Why Toyota’s Olympics Exit Opens Up The Games For Hyundai appeared first on AdExchanger.
Why Toyota’s Olympics Exit Opens Up The Games For Hyundai Read More »
