Marketing

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of. The post A Look Inside Aquila, The ANA’s Still-Cooking, Cross-Media Measurement Platform appeared first on AdExchanger.

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.  Unlike the large social platforms,

Everything is (or becomes) an ad network. And then it gets ruined. Plus, there’s something the Trump administration has in common with the ad tech world. The post How Ad Networks Ruin Everything; The Challenges Of Government Data Governance appeared first on AdExchanger.

Publishers are perpetually staring down an armada of obstacles. But the challenges they contend with are constantly changing. During the spring 2025 edition of the Digiday Publishing Summit, executives from Dotdash Meredith, Punchbowl News, TelevisaUnivision and more spoke out on the most urgent challenges facing publishers today. Continue reading this article on digiday.com. Sign up

Advertising industry professionals have been eyeing the creator economy — not only to understand it for their work with clients but also for themselves, as more agency employees consider becoming creators. Agency-based creators aren’t limited to the creative departments, either. Some employees outside of creative, like one marketing associate who works for a digital agency,

For years, the dominant platforms of the internet have treated content moderation as both shield and scalpel — eulogized as “trust and safety,” enforced by a mix of algorithmic blunt force and human discretion, and backed by sprawling bureaucracies tasked with adjudicating whether a buttock or a stray word crosses the invisible line. Substack, the

On March 31, YouTube changed how it counts views for short-form videos. So far, brands and agencies are celebrating — but creators’ reactions range from indifferent to openly skeptical.  The update — which means YouTube now counts every time a Short starts to play or replay as a view, with no minimum time requirement — has

Subscribe: Apple Podcasts • Spotify For working moms, the rising cost of raising a family isn’t just a financial burden — it’s a daily source of stress that impacts careers, well-being, and the ability to plan for the future. In this episode, we dive into the rising financial pressures facing working parents today. From the

Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs. Wednesday’s (April 2) announcement preceded the worst day on the New York Stock Exchange since the height of the Covid-19 pandemic in June