Marketing

It’s been tough going for enterprise SaaS companies since 2021. Plus, the EU’s top antitrust watchdog is pulling back from the regulatory beat. The post Don’t Give Me Your SaaS; The Vestager Viewpoint appeared first on AdExchanger.

For the remedies phase in the Google search antitrust trial, the giant has subpoenaed three of its biggest rivals — OpenAI, Perplexity AI, and Microsoft. The subpoenas, sent in October, were made public on Monday through legal filings from all four companies. The disclosures came just hours after the Google ad-tech antitrust trial wrapped up

Over the last few years, Black Friday and Cyber Monday (BFCM) deals — and the ads promoting them — have creeped up earlier and earlier. The extended sales window can be difficult to manage for brands and media buyers. In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor,

For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity to put Amazon Prime’s recently debuted shoppable ad formats to the test. Five media buyers and marketers told Digiday they’d be experimenting with the new formats on their media plans over the long weekend. They’ll be looking at whether viewers

This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year. Programmatic TV Comcast the cord-cutter, MLB’s streaming rights and more Programmatic TV The Trade Desk’s decision to develop a connected TV platform is weird. Weirder even than a chicken sandwich chain creating a streaming

The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.

As a partner at law firm Reed Smith with a focus on ad tech and emerging technology, Nikki Bhargava fields a lot of questions from clients that start with the word “how.” How do you roll out AI-driven products while still maintaining privacy and security? How do you harmonize compliance with different privacy requirements across

Advertiser excitement for the big game hasn’t wavered, with brands including Skechers, Coors Light and GoDaddy having already announced their plans.