CMOs and CFOs aren’t known for having the most harmonious relations. Marketing folks are all about sizzle reels and impressions counts, while the finance folks are focused on the bottom line. But CMOs who prioritize performance metrics can be “best friends” with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm […]
How Home Alarm System Brand ADT Learned To Love CTV Read More »
The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour.
DraftKings sings along to ‘The Gambler’ in responsible gaming push Read More »
Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.
How the National Women’s Soccer League embraces its challenger brand DNA Read More »
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV. The post The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency appeared first
The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Check Your Specs appeared first on AdExchanger.
Comic: Check Your Specs Read More »
Pine Away The Trade Desk has taken an unprecedented bruising recently. In Q4, TTD missed its guidance for the first time ever, precipitating a major investor sell-off. Then, this week, Digiday chronicled the weakening ties between TTD and key agency partners. Meanwhile, Adweek reported that buyers and publishers bemoan TTD’s supposed product improvements, including its
Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown Read More »
Brian O’Kelley has made a career out of rewiring the ad tech machine. The AppNexus co-founder has spent much of the past two decades deep in the weeds of programmatic advertising — an industry that, for all its ubiquity, remains an opaque, arbitrage-fueled mess. Now, he’s back with a new mission: tear down its inefficiencies
Programmatic advertising’s endless cycle of reinvention and rot Read More »
YouTube is turning 20 next month and if there’s one thing the company wants you to know, it’s just how big it is. The numbers are staggering, but what do they really mean? Digiday has sifted through the data to find the numbers that actually matter. Here’s what you need to know: YouTube has become
As YouTube turns 20, here are the numbers you need to know Read More »
Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts. It’s been one month since Substack enabled video posts — previously a desktop-only function — on its mobile app, and two months since the platform expanded live video to all creators, with the ability for creators to team up and
How Substack creators are pooling audiences with live video co-hosting Read More »
There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entry level. (There’s a whole different talent problem in the C-suite as well, as a steady dribble of executives leave one holding company for another — but that’s a story for another time.) The rising use of
