Marketing

A year after leaving Substack in early 2024, newsletter writers are making more money peddling their words on other platforms. Across the board, writers such as Marisa Kabas, Luke O’Neil, Jonathan M. Katz and Ryan Broderick — all of whom exited Substack in early 2024 following the publication of an open letter in December 2023 decrying […]

Creator funds are back en vogue thanks to platforms like Substack and the Billion Dollar Boy agency launching fresh versions this year. And what better way to pique creators’ interests than by offering them cash rewards? Or so they thought. TikTok introduced creator funds to the scene back in 2020, which led to its platform

This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty.  Critical Mass showcased the value of personalized

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. From AI-enhanced contextual targeting to personalized content powered by data, the work honored this year showcases how emerging technology and smart partnerships are redefining marketing success. Amazon joined

The brand’s first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’s more than a buzzword — it’s a proven driver of engagement, retention and

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP business “to leverage that into a more actionable CDP,” co-founder and CEO Tomer Tagrin told AdExchanger Terms of the deal were not disclosed, though

The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, which Snap has been testing since late last year, is powered by One Snap, the company’s name for its homegrown generative AI

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush. Terms of the deal were not disclosed. Crush has an unorthodox business model among ecommerce agencies, since it takes a relatively small fee or retainer plus a negotiated percent

Data clean rooms have become a major topic of discussion amid ongoing regulatory changes and evolving industry policies. As advertisers navigate these shifts, it’s important to take a step back and understand what’s available – and how to select the right partners to solve real business challenges. What is a data clean room? A data clean