Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at Intuit, most recently as CMO and evp, general manager of the strategic partner group, where she helped reimagine the brand’s marketing approach…
Former Intuit CMO Lara Balazs Jumps to Adobe Read More »
TelevisaUnivision is making structural changes, CEO Daniel Alegre announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was at a “pivotal point” in its evolution and was looking for better integration and operational optimization moving forward. In a memo to employees Monday, the CEO made…
What to Know About TelevisaUnivision Layoffs, Ad Sales Changes Read More »
Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance. This moment is significant because advertisers are taking off their training wheels by transitioning from test to
Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic Read More »
The hire follows Adobe appointing Stagwell as global lead of creative campaigns and social content for its Digital Media business in October.
Adobe names former Intuit marketer as CMO to expand brand reach Read More »
The nostalgia-fueled effort, co-created with agencies Johannes Leonardo and The Kitchen, gives consumers a chance to win Instacart gift cards.
Oscar Mayer reheats classic bologna ad with sing-to-pay campaign Read More »
The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol and Grand Marnier.
How Campari adapts to market trends to shape holiday experiences Read More »
Deutsch will lead mass media brand and creative strategy while VML will handle omnichannel strategy, loyalty and CRM efforts and more.
Pizza Hut adds Deutsch, VML to agency roster Read More »
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.
What Google Chrome’s potential sale means for the future of advertising Read More »
Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.
Bridging the divide between personalization and restriction Read More »
Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as a buyer,”
The Guardian Is Following Programmatic Budgets To Private Marketplaces Read More »
