Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product manager for global information systems, spent most of his career at agencies, including at GroupM and Zenith, before moving to the brand side. […]
How Colgate-Palmolive Got All Of Its Agencies To Report The Same Data Read More »
We know what you’re thinking: Not another newsletter about ad tech and platforms. Fair. There’s no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isn’t just a rehash of the week’s events. It’s a space where our reporters, led by Digiday’s
The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase intent for some brands.
How Unilever’s AI marketing bets are increasing production efficiency Read More »
The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.
How Nature’s Sunshine cuts through ‘label candy’ in the supplement space Read More »
The UK’s Online Safety Act officially came into force on Monday, March 17, 2025, granting industry regulator Ofcom (the Office of Communications) extensive new powers to hold social media platforms accountable for illegal content. Under the legislation, technology companies have to take proactive measures to detect and remove harmful material or face penalties of up…
Social media platforms face fines and criminal prosecution in UK Read More »
Meta is experimenting with AI-generated comments on Instagram, which will allow users to respond to posts without having to create their own. Some users have reported seeing a “pencil with a star” icon next to the comment section, which when tapped, suggests responses tailored to the post’s content. This feature could increase engagement by lowering…
Instagram tests AI-generated comments to boost engagement Read More »
The long-standing tug-of-war between marketing and IT for control over the MarTech stack has reached a pivotal moment. As businesses increasingly focus on creating hyper-personalised digital experiences, marketers have assumed a dominant role in shaping their technology ecosystems and now control 60% of MarTech purchasing decisions. While this autonomy enables greater flexibility and speed of…
Why marketers must lead on website security to protect the MarTech stack Read More »
Happy birthday, Yahoo. The company, which was incorporated on March 2, 1995, turned 30 years old this month. But a lot has changed since 1995, which was also the first year that ads ran on the Yahoo site. Today, Yahoo has a full suite of advertising and targeting solutions, the revenue side of which is
Rob Wilk Is All Charged Up About Yahoo’s O&O Read More »
Consulting The Oracle Stop us if this sounds familiar: Oracle is trying to keep TikTok from getting banned in the US. Bloomberg reports that Oracle, which first attempted a joint purchase of the social video platform with Walmart way back in 2020 during Trump’s first presidency, is now working out a deal with the second
TikTok Might Tip Into Oracle’s Lap; Amazon’s Not Happy With $56 Billion Read More »
Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful. Nearly 19 million keywords now feature AI Overviews — that’s up 91% from six months ago, according to Semrush data. The total number of searches that trigger AI Overviews
