They say the third time’s the charm. The owner of Possible — the conference, trade show and event that’s hitting its third year — certainly hopes so and has invested millions into its scaled but careful expansion. Hyve Group, an event and conference specialist that owns ShopTalk, Fintech Meetup and dozens of other events globally […]
Under Hyve Group’s ownership, Possible conference expands its offerings Read More »
In the measured language of quarterly earnings calls few phrases say more with less than “cautious but competitive”. That’s how Publicis Groupe CEO Arthur Sadoun described the mood among advertisers as tariffs cast a long shadow over the global economy and subsequently ad spending. As President Trump administration’s tariffs keep the world guessing, marketers are
Publicis Group CEO says advertisers are pacing, not panicking Read More »
Omnicom Group CEO John Wren told investors during Tuesday’s earnings report that the first quarter represented a “good start to the year” for the ad agency holdco. The post Omnicom Is Off To A “Good Start” On What’s Likely To Be An Unstable Year appeared first on AdExchanger.
Omnicom Is Off To A “Good Start” On What’s Likely To Be An Unstable Year Read More »
Max Carranza, vp, technology and data partners, LiveRamp Partnerships have long been a growth engine for brands. For decades, companies have used co-branding to grow their customer base, foster loyalty and reduce marketing costs. Yet now, retailers are becoming publishers, brands are evolving into data providers and companies like Disney are seemingly everything all at
A store emulating payday loan retailers doles out gift cards to “approved” visitors and serves a new burger positioned against the Quarter Pounder.
Chili’s pop-up finances fast food meals in latest dig at rising prices Read More »
Mediaocean CEO and Co-Founder Bill Wise was an early guest on AdExchanger Talks in 2017, less than a year after the podcast launched. During that episode, Wise made a rather bold statement: “Fast-forward another 12 months, and I don’t think SSPs will be around. I’m calling for the death of the SSP.” Clearly, supply-side platforms
Straight Talk With Mediaocean CEO Bill Wise Read More »
As chief marketing officer at the footwear brand, Heidi Cooley helped drive profitability and turn the brand “into a cultural zeitgeist.”
Lovesac taps Crocs veteran as first chief brand and marketing officer Read More »
CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.
How Dude Wipes cleans up with poop humor as its marketing evolves Read More »
Many well-intentioned advertising standards efforts gather digital dust. Others have even shut down in the face of lawsuits claiming insufficiently broad industry engagement. Why? Because we mistake the release of a proposal for the achievement of standardization and create more noise than clarity. My standards journey began with IAB’s Future of the Cookie (FotC) working
Undermining Ourselves: How Advertising Keeps Getting Standards Wrong Read More »
Need A Lift? Lyft is expanding its retail media business by decoupling its first-party data from its media. Through a partnership with StackAdapt, advertisers will be able to use Lyft’s data for audience segmentation or attribution, rather than just advertising on Lyft’s network. “It’s like building a corner store,” Lyft Media VP and head of
Retail Media’s Stack Adapts; Why Creators Create More For YouTube Read More »
