There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK’s inaugural Creative Tech Awards took the use of these advanced tools a step further, embedding technology at the heart of their creative campaigns. These brands, agencies and tech firms found new ways…
Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out…
EXCLUSIVE: Horizon Media Opens A Full-Service Creative Agency Read More »
Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports. That’s the highest rate since the first half of 2022. Driving the deal growth is an increase in digital ad…
2024’s Biggest Adtech Deals Show the Industry’s Shift to Strategic M&A Read More »
After TikTok lost its legal battle to strike down a law that could lead to its ban in the United States (US), millions of users and businesses are left wondering: what happens next for the social media platform that has become deeply woven into American digital culture? How did we get here? TikTok’s rocky journey…
TikTok banned in 2025? What’s next after US court ruling Read More »
The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly sensitive to brand values and everything has become politicized. This new reality means that where and how brands choose to advertise is perceived as a reflection
Embracing Accountability: Best Practices For A More Responsible Era Of Digital Media Read More »
Growth, Of A Sort 2025 will be a year of growth for the advertising industry. That’s the good news. The bad news is it’s actually going to be paltry growth, merely in the single-digits. Gone are the growth rates of the past half-decade, when digital advertising was adding 10%-15% revenue per year practically hand over
Ad Growth Stuck In Neutral; CPGs Can Conglomerate, Too Read More »
That’s one hell of a way for the agency holding companies to end the year. Just as everyone was looking to slow down and take a holiday-induced break before what will be a turbulent 2025, along comes Omnicom with a proposed stock-driven acquisition of Interpublic Group. The two CEOs — Omnicom’s John Wren and IPG’s
Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been a notable year in many ways — one of which was Google’s decision over the summer to keep third-party cookies in its Chrome browser after all. Publishers saw this change of heart coming. But it’s not changing
It’s an end-of-year shake-up for adland: The third largest agency holding company, Omnicom, announced plans to acquire the fourth largest agency holding company, IPG, yesterday morning. The combination will have Omnicom leapfrog Publicis and WPP to become the world’s largest holding company, together accounting for $25 billion in annual ad revenue and over 100,000 employees,
Marketing Briefing: The case for and against Omnicom acquiring IPG Read More »
Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel isn’t regularly refilled with new prospective customers. “Over time, in order to compete and continue to grow, you need to expand
How to expand programmatic advertising up the funnel, with TripAdvisor’s Matteo Balzani Read More »
