Marketing

When I started working with marketers in the early 2000s, they were advertising on fewer digital channels than today, and there were fewer nefarious challenges, like fraud and malicious advertising attacks. But brand marketing has gotten more challenging over the years. Today, marketers expect their partners to monitor and measure viewability, engagement and conversions, because […]

The brand, a fast-growing light beer brand in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

To reach Gen Z, the 93-year-old brand taps into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

OpenAI is exploring the idea of building a social media platform to rival Elon Musk’s X and Meta’s Instagram, according to a source familiar with the plans reported to CNBC. The project is still in early development and stems from the popularity of OpenAI’s new image-generation tool, which has been straining the company’s servers under…

A guide to how creators and marketers should think about commercial video right now.

“Tee-Moo?” “Teh-Mu?” “Is It Dead?” Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and Google’s app stores, Adweek reports, after a yearslong run at or near the top spot.  Temu practically doesn’t exist as an American company, aside from

Brands are increasingly feeling the impact of President Trump’s tariffs — particularly those sourcing from China, where U.S. tariffs have climbed to 145%, with more changes on the horizon. One such brand is Bogg Bag, the brightly colored, Croc-inspired tote bag that was riding a wave of virality last year. Kimberly Vaccarella, CEO and founder of

This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media. 01 Introduction Retail media advertising has been the subject of a fair

This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying. The outlook for outcomes Nielsen updates The Gauge’s streaming rankings (again) Creators vs. deepfakes, MLB’s and F1’s rights talks

They say the third time’s the charm. The owner of Possible — the conference, trade show and event that’s hitting its third year — certainly hopes so and has invested millions into its scaled but careful expansion. Hyve Group, an event and conference specialist that owns ShopTalk, Fintech Meetup and dozens of other events globally