While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a roadmap.
IAB: AI adoption for campaigns lags amid data, transparency concerns Read More »
The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.
Estée Lauder dupes beauty sleep with Kristen Bell for global campaign Read More »
Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach culture.
Corona embodies the spirit of the beach in new brand platform Read More »
Boathouse CEO John Connors examines the agency’s fourth annual study of the CEO’s perspective on marketing and the role of the CMO.
How CMOs can get out of ‘no man’s land’ and on the same page as CEOs Read More »
JWP Connatix might not have a new name yet, but it does have a new CEO. The post Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix appeared first on AdExchanger.
Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix Read More »
Third-party ads are pricier, privacy rules tighter—smart companies are shifting to owned media.
The future of advertising is owned media networks—those that wait will lose Read More »
The IAB Tech Lab hosted an event in New York City on Thursday on the topic of addressability in the “privacy era.” The Tech Lab’s CEO Tony Katsur delivered the opening keynote address, which I listened to while sipping free coffee supplied by Convene on Park Avenue and 46th Street. A lot of what he
Consumer Trust Shouldn’t Be A ‘Differentiator’ For Your Business Read More »
In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows. With the ad policy update, which came into force in February, Google has adopted a more lenient approach to how advertisers, vendors and
Google’s Fingerprinting Update Might Trigger The Next Battle For Digital Privacy Read More »
Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit? Plus, the bubble may have already burst on creators launching direct-to-consumer brands. The post AppleTV+ Has Negative Revenue; The Creator Economy Runs On Retail appeared first on AdExchanger.
AppleTV+ Has Negative Revenue; The Creator Economy Runs On Retail Read More »
As major platforms tighten their grip on attention within their walled gardens, leaving individual creators out in the cold, Substack is taking the opposite approach. According to one of its co-founders, the platform isn’t just invested in keeping creators on its turf — it’s rooting for their success beyond it. “We’re trying to build a
Why Substack offers creators money to transfer their audience to its platform Read More »
