Marketing

Ever since whispers surfaced about Omnicom making moves to snap up rival IPG Ryan Kangisser’s phone has been practically vibrating off his desk for clarity on what this means for the industry. As chief strategy officer at Mediasense, the media advisory firm tasked with untangling this industry’s endless plot twists, he’s someone marketers call when […]

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We established earlier this week that publishers are moving away from third-party cookies with or without Google. But when it comes to marketers, it turns out they’re a lot more hesitant to let go of cookies than their publisher

Monday’s news of the proposed plans to combine Omnicom and IPG has already revealed what will surely be the biggest advertising story heading into 2025 — although surprises do seem to happen often in this industry. While the deal’s official close is still a long way off and there may be regulatory hurdles to clear

Omnicom’s potential acquisition of Interpublic Group (IPG) was one of the biggest buy-side consolidation stories in years. But what does the pending merger of two major ad agency holding companies mean for the sell side? Publishers who spoke to AdExchanger expect the agencies will eliminate redundancies in their tech stacks as they consolidate, which could

Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV advertising as stronger than ever while another industry observer is declaring that the channel is on its deathbed.  In this

It’s the most wonderful time of the year – and also one of the most expensive from an advertising standpoint. But just because it’s pricey to acquire new customers during the holiday season doesn’t mean brands should pull back, said Scott Kramer, VP of growth at AS Beauty, a holding company for luxury cosmetics and