Marketing

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of today’s modern media landscape. Advertisers need to think bigger, connecting the totality of the […]

Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption. The post Not Quite Everything Is An Ad Network (Yet); The Unsocial Networks appeared first on AdExchanger.

We want to hear from you. Take this quick five-minute survey to help Digiday learn how to make our products even better and you’ll be entered to win a $50 Amazon gift card. We’re a few months into the second Trump presidency and how CMOs are reacting has already been quite different from the first go around.

01 Introduction Uncertainty continues for the media industry in 2025, but publishers are moving on from jumping on every trend — subscriptions, newsletters, paywalls — to bolster revenue. Now, they’re homing in on more thoughtful strategies, aiming to align their content with the smartest way to increase cashflow. As they do this, publishers’ revenue streams

Boston’s Charles River may be famous for rowing, but it can be a single-person or multi-person sport. And, as Boston agency Boathouse’s fourth installment of its CEO study on marketing and the CMO revealed, the team sport can yield better results for companies, while individual efforts can sometimes fall short.  The big picture, the quantitative

As Roblox ramps up its pitch to marketers, some top creators on the platform do not view brand deals as a serious revenue stream. Roblox has established itself as a creator platform, paying out over $280 million to individual creators during the fourth financial quarter of 2024. Many Roblox creators — also known as “developers” —

Forget chatbots and prompt engineering — “agentic” is the latest AI buzzword to captivate and confuse marketers and media execs.  In recent months, tech firms like OpenAI have emphasized AI agents and “agentic” applications of the technology in their mission to popularize generative AI adoption. The latest development comes courtesy of Adobe, which unveiled several

Subscribe: Apple Podcasts • Spotify The spring edition of the Digiday Publishing Summit provides a barometer to gauge how the year is going so far for media companies. So before heading off to Vail, Colorado, for this year’s event, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday