Always Room For More Ads Meta is on a tear launching new features. Not necessarily the right ones, though. For example, Instagram will now support partnership ads, which is when a business puts its name and paid media behind a creator post as an ad. The campaign can then “leverage signals from both accounts for […]
Meta’s Endless Advertising Canvas; The Right-Wing Soda Influencers Read More »
This week’s Future of TV Briefing looks at how live sports will likely be used by TV networks and streaming services in this year’s upfront to drive advertiser demand for non-sports programming. Moneyball WTF is the Ad Creative ID Framework? Apple TV minus, NBA ad sales, Sesame Street’s rough road ahead and more Moneyball Amazon
Future of TV Briefing: How sports will hog the ball in this year’s upfront Read More »
Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers. Part of the reason for doing this is to create more value for subscribers, but the
As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, “1440,” with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 million. The newsletter’s audience, which is currently
Why 1440 prefers CPMs for its newsletter business over other pricing models Read More »
According to LUMA Partners’ 2024 Full Year Market Report, the digital media and marketing ecosystem experienced a 13% annual increase in overall mergers and acquisitions compared to the previous year. Specifically, the ad tech sector saw a notable 73% rise in deal volume during this period, and per the Q1 deal flow this year, that
The outlook for ad tech M&A in 2025 Read More »
It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Google’s Performance Max or Meta’s Advantage+ which each promised easier media
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees prioritized technology-driven storytelling, strategic brand partnerships and immersive and interactive experiences. Snapchat and LEGO stand out in the Best Emerging Technology Campaign category for the pair’s redefined digital play with
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
JCPenney embraces social-first marketing with VaynerMedia hire Read More »
In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without seeing what it can do on the display side first. Warner Bros. Discovery (WBD) officially launched the solution last week, Marisa Crocker, VP of
Warner Bros. Discovery Turns On OpenPath For Web News, But Not CTV Read More »
Bob Lord is back in Agency Land and he’s in the mood to poke a few bears. “Bigger is not always better,” he says on this week’s episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. It’s an interesting perspective for someone who worked at an agency holding company for more than a
Bob Lord Is A Holdco Skeptic Read More »
