Marketing

Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall. The post Running the Numbers on Omnicom-IPG appeared first on AdExchanger.

While AI technology continues to gain traction in retail, many consumers remain unconvinced of its benefits with 53% of respondents viewing the use of AI-driven personalisation as having no impact on their overall shopping experience, recent research by Zoho survey has revealed. AI is increasingly being embraced by retailers, from the store floor to behind-the-scenes…

Omnipublic. Intercom. OPG. Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s particularly important for commerce and retail media. MOAR Scale Marketers are coming back around to the benefits of scale in ad vendors. Retail media and

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like “curation” captures the ad industry’s imagination, it only makes sense for a marketing trade org to lean into that branding. And the Tech Lab has been

Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone? The post The Kroger-Albertsons Merger Is No More; Say Hello To CNBC+ appeared first on AdExchanger.

This week’s Media Briefing analyzes nine publishers’ workforce demographics reports released this year. The results were an even split: efforts stalled at a third of the companies analyzed, while another third made improvements and the remaining third’s staff diversity worsened. Three out of the nine publishers haven’t moved the needle on the overall diversity of

Bluesky has entered the classic platform rite of passage: wooing publishers.  Facebook, Snapchat, Instagram, TikTok — they’ve all tried the same play over the years, luring attention-grabbing content that keeps eyeballs glued. “Having publishers helps to make your platform a go-to place for news,” said Daoud Jackson, senior analyst at Omdia. “Having authoritative news means