Marketing

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘Deal ID, Please.’ appeared first on AdExchanger.

Cleaning the programmatic supply chain is slow going. Plus, Shopify’s ecommerce ad product will soon be available to all Shopify merchants. The post Cleaning The Supply Chain, Slowly; Shopify Gets Into Ads, Also Slowly appeared first on AdExchanger.

After selling First We Feast following the sale of Complex earlier this year, BuzzFeed has come close to breaking even on its 2021 acquisition of Complex Networks. Investor analysts are describing the deal as a good sign for the media M&A market — which itself is an indication of how ugly that market had become. A

Elon Musk’s social media platform X is once again chasing ad dollars around video content — this time armed with some official (though still unverified) stats. According to internal data from the platform shared with marketers, video views have grown 40% year over year in 2024, surpassing 8.3 billion total views. That’s a slight bump

The Holiday or Xmas Party season intuitively leads to thoughts of revelry, marking the end-of-year cadence whereby those contributing to a common cause are thanked for their efforts, and standout performers are acknowledged. Reach out to me direct Jon Walsh, AdTechChat However, as many HR managers can attest, such affairs can also be fraught with

Omnicom’s proposed plan to acquire Interpublic Group, revealed at the beginning of this week, has thrown the advertising business into disarray. It’s also thrown a spanner in the works for marketers who are currently in the middle of agency reviews. CMOs already have to weigh up agencies’ tech savvy, their media buying capabilities and, in

There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome. Recent legal filings in a case against IPG’s data warehouse Acxiom and performance marketing agency Kinesso give a timely glimpse into allegations of the IPG companies allegedly

This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek for marketers. The buying stages — discovery, consideration, decision and purchase — remain intact, but rarely linear. Consumers will move

Jessica Dudley, vp analytics and operations, Liftoff and Jason Hicks, gm of measurement solutions, Kochava Streaming apps are rapidly becoming a staple for households worldwide, with the U.S. market leading the way. According to a Forbes report, Americans spend an average of $46 on streaming services monthly. An incredible 99% of U.S. households subscribe to

Here’s a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, you’re missing out. And if you’re stuck in the mindset that TV is just for brand awareness, it’s time for a serious rethink. Streaming TV is rewriting the rules of the game, democratizing access to the “big