Marketing

Gen Z is the audience everyone’s chasing. Like millennials before them, they sit at the intersection of what’s next and what matters. But this generation is different; they were born into the social media age with instant access to millions. Their influence isn’t just significant; it’s exponential.  Brands are laser-focused on capturing their attention because […]

AppLovin’s ecommerce advertising beta program has sparked optimism and speculation. Plus, the results of YouTube’s auto-reply program have been mixed. The post AppLovin Isn’t Playing Games; YouTube Prompts Are Prompt, But Off appeared first on AdExchanger.

What a month last week was, right? Omnicom’s proposed $30 billion stock acquisition of rival holding company Interpublic Group caught an entire industry by surprise when the news broke in a report in the Wall Street Journal on Sunday, Dec. 8, throwing the entire journalism world that covers media and advertising into paroxysms of endless

TikTok’s turbulent year in the U.S. barely rattled marketers — until now. As the app enters its final countdown, marketers are taking the ban more seriously than ever because it’s looking increasingly like TikTok, at least in its current guise, is on borrowed time. Earlier this month, the app’s U.S. prospects hit a new low.

Reddit’s sports fan communities grew rapidly in the last year. Perhaps no great surprise, given 2024’s bumper sporting schedule, which saw the Olympic Games, Copa America and Euro 2024 tournaments catch the attention of audiences. The platform recorded a 35% year-on-year increase in engagement in over 1,000 sports-themed Subreddits, according to internal data that didn’t outline

The influx of AI agents is quickly creating new ways to autonomously browse the internet and shop online. However, the feature also poses potential challenges for publishers, advertisers, and e-commerce companies — including new problems with how to deal with bot traffic. Last week, Google debuted a range of new features as part of its

The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to effectively measure impact across touch points to understand: How do marketing efforts across all stages of the customer journey contribute to overall business outcomes? With high stakes in

Today’s marketers face the dual challenge of delivering immediate results and fostering long-term customer loyalty. Meeting those demands requires more than just tools; it demands innovation and flexibility. In its latest report, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers, Intuit, the company behind popular applications like TurboTax, QuickBooks, and Mailchimp, delves into these challenges. Based…