Influencer companies have been muscling into the talent management business recently — and now they’re hoping to make use of artificial intelligence and connected TV gimmicks to entice talent managers and brands to broker more creator deals on their platforms. Two agency groups have recently added new services to expand their share of this growing […]
This story was first published by Digiday sibling WorkLife Corporate diversity, equity and inclusion programs came under fire in 2024 in the aftermath of the U.S. Supreme Court banning race-based college admissions in June 2023. While that decision was limited to universities, the effects rippled into corporate America throughout 2024. Since then the state of
DEI in 2024: milestones, setbacks and shifting priorities Read More »
Subscribe: Apple Podcasts • Spotify Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist — making moments themselves as opposed to retroactively marketing around them. That’s why e.l.f. Beauty has built out its own entertainment arm, e.l.f. made, tasked with creating of the moment content around music,
Inside e.l.f. made, e.l.f. Beauty’s new entertainment arm Read More »
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
Programmatic ad spend grows alongside efficiency gains: ANA Read More »
Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. As digital transformation continues to reshape all business aspects, brands demand robust and adaptable data solutions — including an identity solution that is as flexible as it is
What the era of composable identity looks like for brands Read More »
BetterUp, a technology company in the virtual coaching space, has announced an expanded collaboration with Workday, the ERP platform provider. Erik Darby, Vice President of Business Development at BetterUp, says the extended integration will help “organisations to quickly identify and address their needs by seamlessly assigning coaches to help employees develop and grow both personally…
BetterUp and Workday expand partnership for employee coaching Read More »
The Christmas icon, who has a long-standing association with Coca-Cola, proves a fickle soda fan in Pepsi’s holiday social content push.
Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke Read More »
Modern technology results in a safer work environment and has a profound impact on overall workplace safety for all industries. Some technological advancements are becoming increasingly popular to enhance workplace safety training and implementation, which is necessary when looking at the data. The US Bureau of Labor Statistics (BLS) suggests that 62% of construction workers…
The role of technology in modern health and safety inspections Read More »
The new campaign and platform focuses on the diversity of Orangetheory members and ties into a brand strategy centered around encouragement.
Orangetheory introduces brand revamp with ‘Every Reason is the Right Reason’ Read More »
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel. The post This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A appeared first on AdExchanger.
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A Read More »
