Gary Vaynerchuk built his empire selling to CMOs. Now he says CFOs get it faster. For 15 years, VaynerMedia has been in the business of convincing marketing leaders to move budget, shift strategy and bet on platforms their organizations weren’t ready for. So it’s worth paying attention when he says, almost as an aside, that […]
Related Insights Evolving Agencies In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record Read More The great disruption promised by artificial intelligence in the media industry is predicated on using AI-driven technologies to achieve outcomes. For the idealists out there, it’s the fulfillment of Adam Smith’s
Ad Tech Briefing: As AI promises ‘transparency,’ more light is shed on the ad tech tax Read More »
The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal documents — that tell a story worth understanding on its own terms. Related Insights Evolving Agencies In fighting a whistleblower suit, WPP
The numbers behind the WPP whistleblower case tell a story of their own Read More »
Subscribe: Apple Podcasts • Spotify At the start of this year, Vancouver-based tech company Hootsuite came under fire over a contract with the U.S. Department of Homeland Security (DHS). DHS oversees Immigration and Customs Enforcement, or ICE. News of the tech company’s partnership made its rounds online, prompting some creators to end their own partnerships
The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — the share of GroupM’s proprietary inventory that its own largest clients weren’t allegedly using. Google, its biggest U.S. client at
The fight over principal media has moved on but advertisers are still catching up Read More »
Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina Read More »
The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.
Dentsu Entertainment, Iconic Arts partner to create brand-oriented IP Read More »
The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.
Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands Read More »
“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.
Axe addresses fragrance overuse with new campaign, spray tech Read More »
By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.
Gartner: CMOs want AI transformation, but few are upgrading their skills Read More »
