The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and iSpot – in April. The post ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race appeared first on AdExchanger.
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to consumer data. Now more than ever, we must rethink our data-driven strategies to achieve our goals. One side effect
When It Comes To Addressability And Identity, What’s Old Is New Again Read More »
“Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line.
Oreo, Coca-Cola partner to create drink and cookie combining the iconic brands Read More »
TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device.It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones, outside of mobile phones,” Dan Page, TikTok’s global head of partnerships and new screens, told AdExchanger. “We want to be
TikTok Wants To Win All The Screens, Not Just Your Smartphone Read More »
Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome. But that’s all the pause this announcement warrants—a moment. The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments
Forget Chrome’s Cookie Concerns: Solutions To Signal Loss Are Already Here Read More »
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse. The post The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla appeared first on AdExchanger.
The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla Read More »
Subscribe: Apple Podcasts • Stitcher • Spotify With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa. Instead, Ben-Ishay props her phone up
Looks like it’s open season on ad industry powerhouses. First, Elon Musk launched a antitrust legal assault on the World Federation of Advertisers (WFA), accusing the trade group of acting like a mob to block ad dollars from his platform, X. Then, right-wing video platform Rumble jumped in with its own lawsuit against the same
Lawsuits against GARM call into question the politics behind brand safety Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Facebook is certainly no slouch when it comes to brands’ and retailers’ social media marketing strategies. But, according to a Digiday+ Research survey conducted among 67 brand and retailer professionals this summer, while brands’ Facebook usage and spend remain
Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands Read More »
Seasons are no longer finite. Back to school isn’t just for August. (Prime Day had retailers push back to school deals early this year.) Celebrating all things frightening isn’t solely for autumn. (Throughout July, people were making jack-o-lanterns out of watermelons and purchasing Halloween garb months in advance as part of a newly dubbed “holiday”
