Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads Read More »
Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month.
Circana hires Kroger retail media exec for newly created role Read More »
A new campaign puts the iconic mascot into modern contexts, including a “get ready with me” video, to promote the brand’s three-ply paper towels.
Brawny brings back the Brawny Man for brand refresh Read More »
Brian Andersen will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. The rise of AI is influencing every corner of technology and marketing, and M&A is no exception. Brian Andersen, managing director of investment advisory Atlas Technology Group,
Tariffs And AI Are Causing Major Shifts In The Ad Tech M&A Landscape Read More »
Instead of artificial intelligence, the brand of ready-to-eat meals taps abuelas to dish out advice on topics ranging from cooking to relationships.
Del Real favors ‘Abuela Intelligence’ over AI in first brand campaign Read More »
Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Fubo’s ad revenue dropped during Q1 and Bing might not be as big a punchline as we all thought. The post Confusing Is As Confusing Does; Fubo Faces a Losing Game appeared first on AdExchanger.
Confusing Is As Confusing Does; Fubo Faces a Losing Game Read More »
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies. Despite all
In Graphic Detail: How AI is changing search and advertising Read More »
Creators are flocking to LinkedIn — and brands’ dollars are right behind them. As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platform’s ecosystem say that their business is booming. B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its
LinkedIn emerges as a serious player in the creator economy Read More »
More advertisers and their media agencies are considering DV360, Google’s demand-side platform (DSP), for their connected TV (CTV) campaigns. It’s another sign that competition between the big DSP providers — a triumvirate including The Trade Desk, Amazon and Google — continues to heat up. And it comes despite Google’s recent challenges in court to its
Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating Read More »
With an ongoing global trade war and stricter border enforcement, the travel and tourism industry in the U.S. is starting to see a dip in visitors. During the month of March, international visits to the U.S. declined 14% year over year, according to the U.S. Travel Association, which also found, if the decline is maintained
