Marketing

Subscribe: Apple Podcasts • Spotify Being stuck in the middle isn’t just a metaphor — it’s daily life for the sandwich generation. These are the working parents juggling the care of kids while also supporting aging parents, and it’s a lot. Between the rising costs of childcare, senior care and just everyday life, the pressure […]

With a potential economic recession on the horizon, content creators are adjusting their monetization strategies to rely less on individual fans and more on advertisers. As President Donald Trump’s proposed tariffs — paused, as they are — threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less

With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances. Interestingly enough, the use of principal media — somewhat of a boogeyman to many agencies who decry its use —

Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data. But cracks are starting to form in the illusion, as marketers take a closer look at the $62 billion business in the U.S. And those cracks are trickling all the way down to the

Whether it’s on a shelf, on Instacart or an online shopping page, a brand needs to take advantage of every inch it has to express itself and entertain potential customers. At least that’s always been the perspective of Oatly, the Swedish oat milk brand known for self-deferential marketing. On billboards and its own packaging, the

When Executive Chairman Peter Liguori kicked off VideoAmp’s “Vampfront” presentation on Tuesday by encouraging more people to sit in front with a joke – that contrary to the popular idiom, he does bite, actually – of course I started thinking about my favorite pop culture vampires. The post VideoAmp’s Vampfront Event Proves The Measurement Company

The current threat to Meta of a potential enforced breaking-up of the company will move into an important phase on April 14, as the Federal Trade Commission’s antitrust trial against the social media giant begins in Washington. The legal battle challenges Meta’s historic acquisitions of Instagram and WhatsApp, and could have significant implications for marketers…

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Nothing Is Certain Except … appeared first on AdExchanger.