Marketing

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Meta’s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it’s smart, directed advertising. Unlike many of the big AI companies ‘spray and pray‘ approach to AI, which attempts to integrate the technology into every aspect of our lives, Meta seems to…

I’ve been ruminating about what marketers really want from their programmatic vendors since attending last week’s Possible conference in Miami. The conference included nary a mention of tariffs or macro-economic headwinds. Nobody wants to be the downer when everyone is expensing drinks in the sunshine. But the lack of interest in tough realities reinforced the

More Like NoFronts?  With one more day left to go in this year’s IAB NewFronts – and with the TV upfronts season set to start next week – the mood remains steadfastly optimistic.  This despite the fact that 54% of marketers plan to reduce their budgets in 2025, according to Ameneh Atai, general manager of

This story was first published by Digiday sibling ModernRetail As tariffs drive up the cost of imported goods, Amazon shoppers appear to be increasingly curious about one thing: where their products are made. According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like “made in USA products only” have surged 220% year over

Uber’s ads business now has an annual run rate of $1.5 billion — up 60% from its where it was a year ago. To bolster its case with advertisers, Uber Advertising has brought on its first head of measurement science, Edwin Wong, to fine-tune performance and help unlock even more ad dollars. In his new

The longer this earnings season drags on, the clearer it becomes: the ad slowdown might be steeper than anyone first thought. It’s not the tariffs themselves spooking advertisers – its the fog of uncertainty they create. And nothing makes a CMO freeze faster than not knowing what’s possibly around the corner.  Publicis Groupe CEO Arthur

This week’s Media Briefing looks at news publishers’ pitch to the ad market at the IAB NewFronts, amid continuing challenges to get marketers to invest more ad dollars in news, and an uncertain economic environment. News publishers gather at the IAB NewFronts event to urge marketers to spend more of their ad budgets with them