Marketing

Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies. […]

Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator involvement in brand campaigns. The client reaction to those solutions has been mixed. But in recent months, agencies operating in this space have found one area with clear application for AI tools — brand

By this time next week, we’ll likely know (though, anything could happen) whether TikTok has gone dark in the U.S. or if the app will continue to exist. So far, it’s not looking good. The likelihood of a ban has creators uneasy, preparing their audiences to follow them on other platforms and hoping to take

Subscribe: Apple Podcasts • Spotify Omnicom Group’s pending acquisition of Interpublic Group seems especially timely in the hindsight of last week’s Consumer Electronics Show in Las Vegas. A major talking point among the brand and agency executives in attendance was the onset of the so-called agentic era of artificial intelligence, in which AI tools handle

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s barely halfway through January, but publishers are already kicking off a busy year as they prepare for the inauguration and what another “Trump bump” might mean for them. But before that, about 50 publisher professionals took some time

Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is seeing a proliferation of media networks. Thanks to retailers, there’s a blueprint for how data captured from the core business can power a new high-growth, high-margin revenue stream. Now, across many verticals

T-Mobile has held talks to purchase Vistar Media, as the U.S.’s third-largest telco seeks to strengthen its non-traditional revenue streams by further expanding its footprint in the advertising sector, sources told Digiday. Such discussions are understood to have taken place amid what would appear to be an ongoing sales process from Vistar Media, which is

Everyone buys toilet paper. But most people would rather buy their TP – or whatever the product may be – from brands that share their values. Yet, although eight out of 10 shoppers feel this way, according to a recent Harris Poll, most brands only spend a small portion of their budget on cause marketing,