Marketing

Tasked with steering their brands down a winding and slippery road, automotive marketers are prioritizing flexibility and speed. To capture consumers buying cars ahead of an anticipated price hit from tariffs, Hyundai has launched a campaign pledging to hold sticker prices steady until June. The campaign was assembled just a week before its April 11 […]

As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war. Narrated videos and AI-generated memes are flooding consumers‘ feeds across TikTok, X and YouTube as the U.S. and China battle

It’s still too soon to tell what kind of impact Netflix’s proprietary ad tech platform is having on the streaming service’s larger revenue goals –- but so far, leadership says, the rollout has “gone well.” The post Netflix’s Smaller Piece Of The Ad Spend Pie Might Shield It From Economic Upheaval appeared first on AdExchanger.

Serious news headlines don’t typically include exclamation marks, but this isn’t just any news story. It’s an eyepopper. On Thursday morning, Judge Leonie Brinkema published her long-awaited ruling in US v. Google, finding Google guilty of having monopolized two online advertising markets. According to Judge Brinkema, Google violated Section 2 of the Sherman Act by

This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department. Judge Leonie Brinkema partially sided with DOJ lawyers ruling Google guilty of violating U.S.

This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing targeting capabilities and embracing new opportunities for data collaboration. As digital advertising navigates the loss of third-party data signals, the tools and tactics for targeting, measurement and privacy compliance are