Marketing

Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. The post Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market appeared first on AdExchanger.

As the US prepares to decide TikTok’s fate, users are turning to alternatives like RedNote, a Chinese app that has quickly risen to the top of the US Apple App Store. The looming ban on TikTok, driven by national security concerns over its Chinese parent company, ByteDance, has also sparked fears about the future of…

At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year. Pinterest, for one, is putting its chips on shoppable ad formats. “We’re all in on checkout,” Bill Watkins, CRO at Pinterest, told AdExchanger in a sit-down chat at CES. The company’s main focus

Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit’s plans for attracting more performance ad budgets – a top priority in 2025. The post Reddit At CES: How AI Can Evolve “Conversational Commerce” appeared first on

The US will soon have a unified federal government under the incoming administration. While much of its agenda is unclear and margins in the House and Senate are razor thin, we can expect that the next two years will be relatively business-friendly, deregulatory and somewhat hostile to expansive regulatory regimes.  Indeed, the unexpected resignation of

Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech middlemen. The post Publicly Funded Social Media Roads; Good SSPs Get Treats appeared first on AdExchanger.

Any flicker of hope that the ad industry would renew its commitment to diversity, equity and inclusion in 2025 may be getting dimmer just days into the New Year. Recently, Amazon, Meta, Publicis Groupe and McDonald’s joined the growing list of companies to revamp (or roll back, depending on who you ask) their DE&I policies.

Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator involvement in brand campaigns. The client reaction to those solutions has been mixed. But in recent months, agencies operating in this space have found one area with clear application for AI tools — brand

By this time next week, we’ll likely know (though, anything could happen) whether TikTok has gone dark in the U.S. or if the app will continue to exist. So far, it’s not looking good. The likelihood of a ban has creators uneasy, preparing their audiences to follow them on other platforms and hoping to take