As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content. For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily. […]
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and what it could mean for the
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux Read More »
Related Insights The Programmatic Marketer Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency Read More It’s late April/early May, and in any given year of the ad industry’s calendar, that means three concurrent series of events are taking place… in no particular order of importance, they are:
Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last year’s Q1 – which just so happens to be when CBS hosted the 2024 Super Bowl broadcast. The post Paramount Ad Revenue Dips in Q1 (But It’s OK, It Was The Super Bowl’s Fault)
Paramount Ad Revenue Dips in Q1 (But It’s OK, It Was The Super Bowl’s Fault) Read More »
Related Insights The Programmatic Marketer The Trade Desk stumbles, and the ad tech world cheers — maybe too soon Read More Maybe things weren’t so bleak for The Trade Desk after all. Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant bounced back with
Q1 was a win for The Trade Desk, but bigger tests lie ahead Read More »
For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag. The post Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter appeared first on AdExchanger.
Streaming Was A Bright Spot For Warner Bros. Discovery’s Mixed Quarter Read More »
The Facebook- and Instagram-owner breaks down five key insights for marketers, including how to apply them to advertising efforts.
Sociable: Meta offers tips for advertisers based on latest engagement trends Read More »
At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates Read More »
Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts. The post The CTV DSP appeared first on AdExchanger.
Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s earnings report on Wednesday. The company’s fastest growing segment is CTV, which grew from $54.9 million a year ago to $63.2 million as of Q1 2025. Its mobile business stands at $58 million, while
Magnite Softens Its 2025 Guidance, But Google’s Woes Are A Potential Goldmine Read More »
