Marketing

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems. However, as this moment unfolds, I’ve realized something critical: Understanding of marketing mix modeling solutions is woefully out […]

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset.

Tom Pachys, Co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how it sets the offering sets them apart from other ad tech companies.   The post CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels appeared first on AdExchanger.

Latest customer loyalty trends paint a concerning picture for brands as they enter 2025: while consumer loyalty appears strong on the surface, with high rates of repeat purchases and brand advocacy, there’s a critical emotional disconnect underneath.  New research from SAP Emarsys Customer Engagement reveals that 83% of UK consumers feel undervalued by the brands they remain loyal to,…

New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge opportunity for those that are willing to brave the unfamiliar waters. Right now, that channel is gaming. On the ground at CES, Digitas head of innovation solutions Morgan Pomish explains why gaming is her top recommendation to

Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively. The post

Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending

As with the turn of every year, 2025 will bring an array of challenges that marketers will need to tackle head on, as well as a multitude of opportunities they can aim to take advantage of. Tom Pepper, LinkedIn’s senior director for marketing solutions in EMEA & LATAM, is no stranger to this. For almost…

In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed. From no way to okay Fingerprinting identifies a device by combining multiple signals

Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good. The post Tick Tock, TikTok; Out Of The Game appeared first on AdExchanger.