Roblox is pushing its case to advertisers, releasing new data aimed at proving the value of ads on its platform. At its NewFronts event on Thursday, Roblox unveiled the results of a MediaScience study that used eye tracking and other physiological data to measure users’ increase in attention and brand recall when participating in branded […]
Roblox courts advertisers with fresh data on its ad effectiveness Read More »
Linear TV may be losing its luster, as streaming rapidly becomes a top performance channel. Just ask performance marketing agency Tinuiti and its client NOBULL, an athletic footwear and apparel brand popular with the CrossFit crowd. The two recently partnered with NBCUniversal on a campaign to assess the effectiveness of advertising on streaming platforms. The
Why Streaming Is Working Out For Athletic Footwear Brand NOBULL Read More »
Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads – a shift in marketing that was particularly apparent at the 2025 NewFronts presentations in New York City this week. The post This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities appeared first on AdExchanger.
This Year’s Big NewFronts Trends: Interactive Ads, Programmatic Possibilities Read More »
If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by one-third,
The Trade Desk Returns To Form With A Strong Q1 Earnings Report Read More »
At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.
Meta touts complementary powers of video, AI in overture to brands Read More »
Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions.
Brand safety comes second amid macro uncertainty: Here’s what the numbers say Read More »
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Scraping The Headlines appeared first on AdExchanger.
Comic: Scraping The Headlines Read More »
Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible. The post Shopify’s Data Returns; But What Happens To The Privacy Lawyers? appeared first on AdExchanger.
Shopify’s Data Returns; But What Happens To The Privacy Lawyers? Read More »
Publishing execs didn’t shy away from the elephant in the room during their first quarter earnings calls: What impact would President Donald Trump’s tariff policy and the uncertain economic climate have on their businesses? CEOs and CFOs at BuzzFeed, Dotdash Meredith, Gannett, News Corp and The New York Times worked to ease shareholder and market
Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls Read More »
AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars into media without increasing overall spend.
S4 Capital trades billable hours for outputs as AI redraws agency economics Read More »
