Marketing

For many brands, performance marketing can become a crutch, warns Manu Orssaud, CMO of language app Duolingo, on this week’s episode of AdExchanger Talks. Direct response is easy to measure, which makes it very attractive. But the more that advertisers invest in DR the more they, well, invest in DR, often to the detriment of […]

Eight or so years ago, when Brent Jarvis joined US Wellness Meats, a beef company that operates the Grassland Beef direct-to-consumer business, the brand made a commitment to expand its reach by advertising in new channels. But it remained a small team of three without the requisite resources to produce creative and crunch data to

A Safe Bet Mohegan, the casino and resorts company, is betting on retail media with the launch of what it and its partner LiveRamp refer to as a “casino media network,” Business Insider reports. Pretty much every company with a large enough logged-in customer base and even a sliver of ad inventory has launched a

The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. A judge listened to arguments from both parties in a motion to dismiss brought by OpenAI and its financial backer Microsoft. The New York Times — as well as The New York Daily News and

This story was originally published by sister site, Modern Retail. Last July, the period care brand Viv saw its monthly traffic spike by 400%, which “came out of nowhere,” according to Viv’s marketing and design director Kelly Donohue. After some digging, Donohue discovered that the jump in traffic was driven primarily by Google Gemini and

As of today, Jan. 15, Walmart has doubled down on its push into the metaverse by launching Zepeto’s first-ever e-commerce experience for physical goods. Zepeto is a digital avatar creation platform that allows its user base — which skews female and is roughly 70 percent Gen-Z, per Walmart and Zepeto — to create and share virtual experiences

This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year. Nextflix Venu’s shutdown, creators’ AI deals, TikTok’s ban likelihood and more Nextflix If Netflix’s Christmas Day games were a touchdown — and

We want to hear your thoughts on the potential TikTok ban. Take our brief survey. The likelihood of a future without TikTok is getting more real as the deadline to sell or be banned in the U.S. is just days away. While Tiktok’s future hangs by a thread, brands that rode a wave of virality