Marketing

It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this year compared to last year, according to Gartner’s annual CMO Spend Survey. Fifty-nine percent of CMOs said they don’t have enough budget to execute their strategy this year. Overall, brand marketing budgets will average 7.7% of company revenue in 2025, the

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn’t technology — it’s mindset.

Unlock the power of B2B2C data to reach whole people, not personas, across work and life.

By now, advertisers’ wariness toward news is old news, and this skepticism is only increasing. Concern over brand safety and suitability is now tied with campaign underperformance as the top reason why advertisers pull back on budget. It’s not (just) about the money, money, money… According to a report about trust in advertising published by

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up. The post The Dischler Departure; Here Come The LLM Ad Networks appeared first on AdExchanger.

The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved it’s far from faltering. Digiday listened in on the company’s earnings call and spoke with clients, partners and

NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings.  Could 2025 be the year that ad dollars shift in greater volume from the linear broadcast and cable networks to the

For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week. Instead, agency executives were more preoccupied with challenges in CTV measurement, pricing and transparency

Marketers attending the TV upfront presentations in New York this week are likely to drag their feet during negotiations for major media commitments once the market starts to move. The upfronts season draws marketers, media buyers and execs from across the U.S. to Manhattan for glitzy broadcaster presentations, the occasional celeb turn and tough talks