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Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism remains a cornerstone of an informed and functional society. However, as modern news organizations grapple with increasing financial pressures, a troubling trend has emerged: advertisers’ over-reliance on blunt-object keyword-blocking measures. These practices […]

Comscore has a new video measurement tool to help publishers and content owners monetize their IP with a better understanding of media consumption patterns – not just ad performance. The post Comscore Wants To Help Publishers Monetize Their Content appeared first on AdExchanger.

On February 16, Google is lifting its prohibition on device fingerprinting for companies that use its ad products. It’s a surprising reversal. In 2019, Google called the method “opaque” and said it would “aggressively block” it to protect user privacy. So what changed? According to Google, it’s “refreshing” its platform policies in light of two

No Such Thing As A Free Launch Big Tech companies have spent billions of dollars integrating AI into their products. Now they need to figure out how to turn a profit – and the method many have alighted on isn’t new or particularly subtle. They’re giving out the first try for free.  On Tuesday, Google

In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a targeting strategy that could redirect valuable ad spend elsewhere. This week’s acquisition of Sincera added fuel to the narrative. But The Trade Desk has dismissed the rumors outright. As vp of inventory development

This story originally published on sister site, WorkLife. WPP’s announcement requiring employees to return to the office four days a week has sent shockwaves through the advertising industry, spotlighting a deepening divide between corporate-owned and independent agencies on workplace flexibility. While some leaders argue in-person collaboration fuels creativity, critics view the move as outdated and

Entire direct-to-consumer empires have been built on the back of paid social and search advertising. But empires have to think about the long term to last. With platforms such as Facebook and Instagram becoming more expensive and quite possibly less brand safe, Comcast hopes to tempt away DTC advertisers from those performance-focused channels and lead

We want to hear your thoughts on the potential TikTok ban. Take our brief survey. For years, TikTok creators have been trying to migrate their audiences onto other platforms — but were relatively subtle about their efforts, both due to fears that TikTok’s algorithm suppresses attempts to move users off the app and because of

This week’s Media Briefing features an interview with Dotdash Meredith’s chief innovation officer, Jon Roberts. We discuss what the company has learned nearly nine months into its deal with OpenAI and what he wants to develop with AI technology at the company this year. Q&A with Dotdash Meredith on AI agenda in 2025 Media companies