Marketing

As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers.  It’s been just over a year since Twitch launched its Discovery Feed in April 2024. The feed, a TikTok-style endless scroll of vertical video clips and current livestreams, was Twitch’s first product explicitly intended to […]

At this year’s upfront negotiations, advertisers are set to weigh tariff impacts and consumer sentiments against big-ticket TV deals and major media investments. eMarketer projects that linear TV upfront spending will fall 9.1% compared with last year, for example, a drop fueled by economic concerns and the march of streaming platforms. That doesn’t mean advertising’s

Everyone in advertising is dealing with the same problem: uncertainty. As a few agency execs put it while chatting with me on Monday, there’s a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next. Monday morning, for example, stateside marketers awoke to

Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more. At

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts presentation on Monday. The post Amazon Is Bringing Contextual, AI-Generated Pause Ads To Prime Video appeared first on AdExchanger.

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.