Marketing

What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t. The post The End Of The Impulse Buy; More Like Google Minus Am I Right? appeared first on AdExchanger.

When times get tough, some advertisers look to performance channels to see them through. As advertisers get buffeted by tariff-induced uncertainty and a precipitous drop in consumer confidence, Amazon appears to be emerging as an early beneficiary. U.S. brands have accelerated their ongoing adoption of its DSP, while also increasing investment in its search inventory,

Small to medium-sized businesses (SMBs) are no stranger to pivoting on the fly, but President Donald Trump’s tariffs have sent waves through the media and marketing economy. And for SMBs, it’s difficult to grapple with the constant uncertainty – navigating tariffs, talk of recession and economic uncertainty. Seemingly, the marketing playbook for SMBs is being

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. High-quality content is publishers’ most important strategy when it comes to growing ad revenue, and branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a

As President Donald Trump leans on tariffs as a global bargaining chip in trade negotiations, the digital services tax (DST) is back in the spotlight — this time as politicians across Europe weigh it as a potential point of leverage. Below we break down what the DST is, how the U.S. has responded to it

As generative AI moves from shiny new object to table stakes across the media agency landscape – in fact across the entire media and marketing world – some agencies are putting it to valuable use in varying disciplines. Every holding company has either appointed an AI czar or formed units that harness generative AI powers

Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed. The post Ta-Ta To US Temu Ads appeared first on AdExchanger.

The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses therein. But in the meantime, it’s only natural to see programmatic veterans letting off a bit of steam. The post Ad Tech’s Online Watering Hole Reacts to Antitrust Ruling That Google Is A Monopoly appeared first