The insurance company faces backlash for canceling thousands of homeowners’ policies in California last year.
State Farm will not advertise during Super Bowl amid Los Angeles fires Read More »
M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions. The post Ad Tech Is Acquiring: On T-Mobile-Vistar And Trade Desk-Sincera appeared first on AdExchanger.
Ad Tech Is Acquiring: On T-Mobile-Vistar And Trade Desk-Sincera Read More »
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.
How marketers can stay reactive as a TikTok ban looms Read More »
Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism remains a cornerstone of an informed and functional society. However, as modern news organizations grapple with increasing financial pressures, a troubling trend has emerged: advertisers’ over-reliance on blunt-object keyword-blocking measures. These practices
Why it’s critical for advertisers to support reputable news publishers Read More »
Comscore has a new video measurement tool to help publishers and content owners monetize their IP with a better understanding of media consumption patterns – not just ad performance. The post Comscore Wants To Help Publishers Monetize Their Content appeared first on AdExchanger.
Comscore Wants To Help Publishers Monetize Their Content Read More »
On February 16, Google is lifting its prohibition on device fingerprinting for companies that use its ad products. It’s a surprising reversal. In 2019, Google called the method “opaque” and said it would “aggressively block” it to protect user privacy. So what changed? According to Google, it’s “refreshing” its platform policies in light of two
Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting? Read More »
No Such Thing As A Free Launch Big Tech companies have spent billions of dollars integrating AI into their products. Now they need to figure out how to turn a profit – and the method many have alighted on isn’t new or particularly subtle. They’re giving out the first try for free. On Tuesday, Google
Ask ChatGPT When The Price Goes Up; Revealing Insights Into The Creator Economy Read More »
In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a targeting strategy that could redirect valuable ad spend elsewhere. This week’s acquisition of Sincera added fuel to the narrative. But The Trade Desk has dismissed the rumors outright. As vp of inventory development
This story originally published on sister site, WorkLife. WPP’s announcement requiring employees to return to the office four days a week has sent shockwaves through the advertising industry, spotlighting a deepening divide between corporate-owned and independent agencies on workplace flexibility. While some leaders argue in-person collaboration fuels creativity, critics view the move as outdated and
Industry clutches pearls after WPP returns to office four days a week Read More »
Entire direct-to-consumer empires have been built on the back of paid social and search advertising. But empires have to think about the long term to last. With platforms such as Facebook and Instagram becoming more expensive and quite possibly less brand safe, Comcast hopes to tempt away DTC advertisers from those performance-focused channels and lead
