Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform’s vision for travel with a new ad and app refresh.
Why Airbnb booked a social-first campaign for its experiences relaunch Read More »
Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. The post Bibbidi Bobbidi Biddable: How Disney’s Ad Sales Are Transforming Its Streaming Business appeared first on AdExchanger.
Bibbidi Bobbidi Biddable: How Disney’s Ad Sales Are Transforming Its Streaming Business Read More »
This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios’ StoryWorks and Brand USA took home
BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners Read More »
Once the pandemic hit and lockdown began, in-person networking became an impossibility. Huggies Healthcare, the division within Kimberly-Clark targeting health care professionals with resources and products for infants, was hit especially hard. Up until that point, its approach to marketing had been almost entirely face to face through in-person meetings with nurses and clinicians across
How The B2B Wing Of Huggies Gets In Front Of Its Hard-To-Reach Target Audience Read More »
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront Read More »
LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as highlighted in Metricool’s 2025 LinkedIn Study. Analyzing over 577,000 posts from nearly 48,000 pages, the study reveals significant shifts in the platform regarding video content and how brands can tap into underutilized formats to drive engagement. To facilitate the comparison…
The LinkedIn ecosystem in 2025: Data from Metricool’s industry report Read More »
The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly launched OpenSincera on Tuesday. The free API integration posts ad impression
Sincera Offers A Free API For Some Of Its Prized Metrics Read More »
Related Insights The Programmatic Marketer A check on The Trade Desk’s risks and rewards Read More After making one of the few company purchases in its 15-year history, The Trade Desk has unveiled OpenSincera, a supply chain transparency tool to further its “premium internet” thesis, set for release next month. It’s been a year of
The Trade Desk unfurls OpenSincera Read More »
You built your martech stack to bring you closer to your customers — to make sharper decisions, craft smarter campaigns, and drive strategic growth. That’s the dream. The reality? Most stacks are missing a critical piece: real, human understanding. Despite the mountains of data at your fingertips, product launches flop. Marketing strategies misfire. Growth targets…
The missing piece of your martech stack Read More »
Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inaccurate results; plus, Roblox is touting its strong hold on its viewers’ (er, gamers’) attention. The post The Television CPM Comeuppance; Your Undivided Attention appeared first on AdExchanger.
The Television CPM Comeuppance; Your Undivided Attention Read More »
