Marketing

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake, on this week’s episode of AdExchanger Talks. This process is known as “data gravity,” a term Snowflake coined to describe what

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the right audiences at the right time. Enter contextual targeting, a strategy that doesn’t rely on user identity but instead places ads alongside content that’s relevant

Over the past year, music video network Vevo has brought on more than 15 new SSP and DSP partners to help manage its growing inventory supply, including Yahoo DSP, FreeWheel, Magnite, Index Exchange and Nexxen. The post A Peek Inside Vevo’s Growing Programmatic Ad Business appeared first on AdExchanger.

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by

Move over SEO — there’s a new game in town.  For publishers and writers, the rules of SEO are changing. Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer

Artificial intelligence has become a standard part of many creators’ toolboxes in 2025. As AI technology continues to improve, creators are starting to implement generative AI at every stage of the content production process. From script writing to AI-generated voices, creators have found that AI makes their jobs simpler and their lives easier — even if

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers are seeking revenue beyond the old standby of advertising this year. Subscriptions seems to be one revenue stream publishers are dialing up. Events is another. Publishers are getting significantly more revenue from events in 2025, and they’re going

This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations. The upfront ahead Upfront Week: Day 1 YouTube’s NFL exclusive, the creator economy’s studio system and more The upfront ahead Trigger warning for those affected by the 2020-21 upfront cycle. And the 2021-22

American Eagle has joined Substack. The retailer is the latest brand to join the platform with its new free newsletter, Off the Cuff, which it rolled out late last week. American Eagle is one of a number of brands including beauty brands like Saie and Rare Beauty as well as fashion reseller The RealReal that