Jan. 20 has arrived, and Congress’ ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Neither a sale or a ban came to fruition. Instead, TikTok lives on, thanks to President-elect Donald Trump’s pledge to stall the federal crackdown on the app with an executive order. He […]
Here are the winners and losers of TikTok’s U.S. shutdown drama Read More »
TikTok is working after going dark for about 20 hours, although it cannot currently be downloaded by new users.
Sociable: TikTok is available in the US again after Trump’s assurances Read More »
A statement issued by TikTok after the ruling was announced points to the app going dark on Sunday unless the Biden administration steps in.
Sociable: Supreme Court upholds TikTok sell-off bill in the US Read More »
As a brand, the social media platform TikTok has only existed for about seven or eight years. Yet during that short time, it’s completely taken over the minds of users, business owners, advertisers, and, most notably, elected officials. And now, despite generating billions of dollars in annual revenue, it might be on its way out.
A Rough Timeline of TikTok’s Rise And (Maybe?) Fall Read More »
Stanley Cups, Charli XCX’s Apple dance, Duolingo’s “unhinged” green owl mascot, and being “very demure, very mindful.” Some things are simply synonymous with TikTok, including the brands that have used the platform to boost themselves into the stratosphere via paid and native content. From January 19, TikTok will be banned in the U.S. after the…
TikTok Brand Darlings Chart Their Next Steps Read More »
Hours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform’s CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise President-elect Donald Trump. “On behalf of everyone at TikTok and all our users across the country, I want to…
TikTok CEO Shou Zi Chew Responds to Supreme Court Ruling Read More »
Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re visiting online. But what if your audience isn’t looking at search results anymore? What if they’re seeking recommendations from ChatGPT instead? The post Jellyfish Wants Brands To Know What ChatGPT Is Saying About Them appeared first
Jellyfish Wants Brands To Know What ChatGPT Is Saying About Them Read More »
Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.
Trade Desk buys ad data firm Sincera as brands seek objective insights Read More »
According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday.
Sociable: Assessing possible outcomes for TikTok in its final days in the US Read More »
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.
Marketing to social media users in 2025: Here’s what the numbers say Read More »
