Marketing

How ad buyers and sellers are placing their bets in 2025

Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all. During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their

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AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope

Last week saw not one but two high-profile AI legal battles under the spotlight, with updates in separate copyright cases against Meta and OpenAI. Court documents unsealed in an AI copyright case against Meta raised new questions about the use of e-books from a book piracy site Library Genesis (LibGen). They also raise new questions

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Here’s a guide for what marketers can do now with the back-and-forth of TikTok

The sun rose on Jan. 20, and despite U.S. Congress’ ultimatum for ByeDance to sell TikTok or face a U.S. ban, TikTok is still alive and kicking. A last-minute lifeline from President-elect Donald Trump has left its fate dangling, not decided.  What’s next? A labyrinth of political wrangling that leaves skeptics wondering if TikTok’s future

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CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term

There was a time, not too long ago, when CMOs started to sound a lot more political. They made statements about brand purpose. They pulled funding from fake news. They held advertiser boycotts — more than once. They were operating, it seemed during Donald Trump’s first presidency, from a position of power in which what

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Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV

They say the only constant is change, and that couldn’t be more true of the 2025 national advertising marketplace, as the U.S. experiences a new administration that seems both familiar and uncertain, and as major platforms’ and publishers’ futures adopt new stances or hang in the balance.  Meantime, a mini-version of musical chairs has beset

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