Marketing

No Fix For Brokers Earlier this week, the Consumer Financial Protection Bureau (CFPB) abandoned plans to introduce a new rule limiting a data broker’s ability to sell the sensitive information of Americans, Wired reports. The proposed rule would have allowed regulators to police financial data brokers under the Fair Credit Reporting Act (FCRA), one of […]

This week’s Media Briefing looks at publishers facing the slow erosion of search referral traffic amid the shift towards generative AI search experiences — and the pressure to plan more proactively for that future. With AI-driven updates coming for search referral traffic, publishers are starting to plan for a more “zero-click” future. The Washington Post’s

Tariffs are creating confusion in the marketplace, and retailers and advertisers alike are anxiously waiting to see how they will impact the economy. In this edition of the Digiday+ Research Briefing, we examine the impact of tariffs on consumers, retailers and advertisers. As uncertainty remains, we look at some different predictions and their impacts. A

The creator economy is growing rapidly, but the technology infrastructure required to manage and scale it has yet to catch up. It’s a problem that some creator platforms are now trying to solve. Major creator platforms CreatorIQ and Captiv8 expanded their measurement and AI functions last week for creator vetting and brand safety for brands

Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer.  What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long shadow over this year’s

If Netflix’s most recent upfront presentation is any indication, the third time must be the charm. The post This Is Netflix’s Upfronts Pitch Now That Its Ad Platform Is Finally Ready appeared first on AdExchanger.

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies

Microsoft Advertising is closing its demand-side platform, with the online giant informing clients the ad tech unit no longer aligns with its AI priorities according to separate Digiday sources. Rumors of such a closure have been circulating for some time, with Microsoft Advertising contacting media buyers earlier Wednesday (May 14), informing them of the planned

At Warner Bros. Discovery’s upfront presentation in New York City on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of not one but two ad solutions: NEO and DemoDirect. The post WBD Intros New Data-Driven Ad Tools Timed To The Upfronts appeared first on AdExchanger.