Marketing

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan […]

This State of the Industry Report, produced in partnership with Piano, explores how publishers engage with social media, specifically paid social media, what strategies they use, the challenges they encounter and how they plan to overcome them. As social platforms become more fragmented and organic reach continues to decline, publishers and media companies are leaning

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as CEO of Circana. If you don’t recognize that name, don’t fret. Most people, consumers and even brand marketers, wouldn’t know Circana, though the company plays a critical role in retail media and shopper marketing.

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when

The last thing most marketers want to think about right now is politics. However, in today’s media environment, where attention is fragmented and trust is fragile, they can learn a great deal from how political advertisers operate. Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical,