The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns.
T-Mobile grows ads business with $600M Vistar Media acquisition Read More »
Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep spirits alive.
Jim Beam comforts grieving football fans with Keegan-Michael Key Read More »
The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days.
Sociable: Timeline of TikTok’s US ban and what comes next Read More »
Attention, data brokers: If you operated in California last year, you need to register with the California Privacy Protection Agency (CPPA) by the end of this month. Otherwise, you might get a nastygram from the CPPA and possibly hit with a $200 fine for each day you fail to register, as per California’s Delete Act,
Pay Attention To The Delete Act (Even If You Don’t Think You’re A Data Broker) Read More »
Can AI turn 5b creators into advertisers for your brand?
Small creators deliver 10x ROI, but they remain hard to scale—can AI change that? Read More »
Deal curation captured the ad industry’s imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is nothing new. DSP data marketplaces have long enabled curated deals. Even on the sell side, SSPs have been curating private marketplaces (PMPs) for years.
Publishers Fear They Missed Their Chance To Cash In On Curation Read More »
House Judiciary Committee Chairman Jim Jordan recently initiated investigations into the World Federation of Advertisers, the Global Alliance for Responsible Media, advertisers and agency holding companies based on concerns that brands are not advertising on conservative social media platforms like X. Jordan has also opened an inquiry into the merger of Omnicom and IPG based
Brands Have A Right To Control The Ad Placements Around Political Content Read More »
Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump. The post What’s In Store For Data; Tick Tock On The Clock appeared first on AdExchanger.
What’s In Store For Data; Tick Tock On The Clock Read More »
Publishers had mixed feelings about how 2024 shook out for their companies and the media industry as a whole, and it looks like those feelings are going to continue on into 2025. In other words, publishers are optimistic about this year in some important ways, but there are also some things they don’t feel great
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much. Ahead of yesterday’s inauguration, those in the media and tech sectors seemed to signal to President Trump that they were ready and willing to work with him, taking a different
