Do the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
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Marketing
What’s next as Google keeps cookies amid challenges to its dominance
The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official.
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Zaxbys’ CMO on breaking through the chicken category with ‘sauce’
The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.
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Magnite Is Merging Its SpringServe Ad Server With Its SSP
On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server and mediation platform, into a single unified product. The post Magnite Is Merging Its SpringServe Ad Server With Its SSP appeared first on AdExchanger.
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Who’s Driving Your Identity Strategy?
Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift and consumer expectations rise, brands are working to acquire more first-party data assets to enable direct relationships and build more personalized experiences
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AD-ID And Comcast Technology Solutions Team Up To Tackle Frequency Management
On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers. The post AD-ID And Comcast Technology Solutions Team Up To Tackle Frequency Management appeared first on AdExchanger.
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ChatGPT’s Leaky Codebase; A Young French Frankenstack
Paid Agents Did Shopify and OpenAI just get scooped? A secret revealed by, uhh …. ChatGPT [H/t Brandon Doyle], shows that ChatGPT’s new public web bundle includes a “shopify_checkout_URL” string. Nothing official is confirmed, and there’s no guarantee a checkout deal between the two comes to fruition. Still, the idea has excited great speculation. Brian
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Future of TV Briefing: CTV advertisers fail to reach 80% of households
This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack. Beyond reach Productions’ Hollywood exodus, Netflix’s podcast interest and more Beyond reach For all the increasing attention being paid to business outcome measurement, reach and frequency remain the main
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From CRM giant to ‘digital labor’ provider: How Salesforce aims to stand above the hype with agentic AI
As more vendors rebrand automation as agents, established giants and startups alike are challenged to show agentic AI delivers real business value — not just hype. Among the most ambitious is Salesforce, which aims to do for AI what it did for enterprise software. Last week, Salesforce highlighted growth for its Data Cloud and Agentforce
Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil
When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on its ads, naturally. It’s a predictable pitch from a media owner. But Amazon isn’t just any seller of ad space. It can draw a straight line from impression to impact — be it a sale or
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