Marketing

What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide, on this week’s episode of AdExchanger Talks. The more you can trust companies to conform to a set of online advertising standards – the way you trust electronics companies to

The digital advertising industry loves a good metric. First came CPMs and click-through rates, then viewability scores, each promising to be the silver bullet that would finally make sense of our advertising spend. Yet here we are, still throwing billions into a black hole of nebulous metrics while CFOs demand more accountability. Agencies are getting

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs for charities. The post Google DV360 Returns Fire On CTV; A Search Policy Change Drains Charity Ads appeared first on AdExchanger.

More advertisers are turning to Amazon’s ad tech as their mainstay for programmatic buying — not just for Amazon’s own media properties, but increasingly for ads across the wider web too. The reason, according to vp of Amazon Ads Kelly MacLean, is simple: “They’re now using Amazon DSP as their primary DSP.” While there’s no

This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads. ‘Have you tried to watch streaming?’ Streaming watch time hits new highs Meta’s & YouTube’s TikTok creator charm offensives, Bluesky’s & X’s video updates and more ‘Have you tried to watch streaming?’

For those still counting, there’s another retail media network to add to the list. Alongside real estate, airlines and banking, airport shops have joined the race. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S., is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media

Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year. GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles — at least

On Inauguration Day, President Donald Trump signed a flurry of executive orders, including one aimed at the dismantling of government diversity, equity and inclusion initiatives. The move signals yet another step in the DE&I about-face and speaks to the shifting cultural landscape that marketers and advertisers are reckoning with now. In response, media buyers said

Netflix’s overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. The post More Than Half Of Netflix Subscribers Now Sign Up For Ads appeared first on AdExchanger.