Marketing

“Other” is the natural enemy of any marketer pursuing a unified standard of transparency across premium video advertising. On every major video platform, the media seller knows the full details of an ad buy. When they choose to label any significant portion of that activity as “other,” it’s a deliberate decision to withhold information for […]

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the sell side: the ad server market and the SSP market. And it unlawfully tied

Criteo’s Videos Criteo is pitching retail media networks on video ads, in addition to the more typical sponsored listings, Adweek reports. It’s a logical step. Videos are worth more, after all. And there’s video-esque retail media inventory already, including shoppable social ads or digital out-of-home placements in and around stores, such as gas pumps. Criteo’s

The Possible conference, trade show and kibbitz-fest kicks off on Monday in Miami, its third year of existence. And while it has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its

The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’s latest policy reversal. Facing legal challenges and industry pushback, Google has opted to retain the cookie in its popular Chrome browser after all,

When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping at the bit to get those ad dollars. But when everyone, even more traditional ad agencies, are after brand dollars — in a market where most ad budgets are tightening

In this week’s Media Briefing, publishers say that after years of preparing for Google’s deprecation of third-party cookies in the Chrome browser, the tech giant’s u-turn this week felt like a slap. And yet, they say their investment in cookieless solutions and focus on first-party data hasn’t been a waste. Publishers are frustrated but also

This is the Digiday+ Research Data Sheet, a new monthly feature that takes an in-depth look at our survey data in relation to major trends in the marketing and media industries. This month, we look at how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers. “We are subscription first

Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore. Using pejorative labels, like “surveillance advertising,” for example, “does nothing to help us understand the practice,” said Christopher Mufarrige, the newly appointed director of