As the 41st annual Sundance Film Festival kicks off in Park City, Utah this weekend, more marketers and creators are joining the ranks of the film industry attendees. The festival, which will run from Jan. 23 to Feb. 2, has typically been a host to advertisers like Adobe, Acura and Shutterstock that set up houses […]
Why the Sundance Film Festival is becoming more important for marketers Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Marketers are coming off of what they felt like was a pretty successful year last year, which is a good feeling. An even better feeling? Heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of
When TikTok went down over the weekend, so did its sister app CapCut — revealing how content creators across platforms have become reliant on ByteDance’s software to edit their videos. Following CapCut’s return, creators are divided on whether to continue using the app or explore alternatives before it potentially goes away for good. Pro wrestling
Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown Read More »
Chatter about AI agents is suddenly everywhere — from Silicon Valley to the ski slopes of Davos – but just how will they impact Madison Avenue? Just yesterday, OpenAI previewed its new “Operator” AI agent tool to help users with web-based tasks like booking travel, making restaurant reservations and buying groceries. Early brand partners across e-commerce
WTF are AI agents? Read More »
Lauren Newman is well aware of the challenges facing news publishers trying to earn their fair share of the digital performance marketing pie. She cut her teeth in sales for storied pubs like Time Out, Conde Nast, Reader’s Digest, Time Inc. and Meredith, and spent the past two and a half years as EVP of
Why Button’s New CRO Sees Retail Media As A Revenue Lifeline Read More »
TikTok was granted a 75-day stay of execution this week. We discuss what’s next for the social media platform, why it was classified as a threat to national security and how advertisers are responding. The post TikTok On The Clock appeared first on AdExchanger.
TikTok On The Clock Read More »
The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.
NYX blends music and makeup for TikTok-focused mixtape Read More »
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
Consumer spend on generative AI apps hit nearly $1.1B in 2024: report Read More »
This is TVNewser’s basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in Southern California, and the final days of Joe Biden’s presidency failed to offer much political drama save for TikTok’s…
Week of Jan. 6 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls Read More »
The design described as “hilariously bad” is available via web download and a Chrome plug-in and will appear on special bags of the snack.
Cheetos continues to embrace ‘Other Hand’ imperfection with custom font Read More »
