Marketing

Parts of Comcast might be struggling, but the company still feels “well-positioned” in advance of the TV upfronts in May, according to Chief Financial Officer Jason Armstrong. Comcast has confidence in “a healthy Peacock subscriber base” and strong content across entertainment and news, Armstrong told investors during the company’s quarterly earnings report on Wednesday. Peacock, […]

Adobe’s applications will support the league in bringing more personalized content to owned channels, including the NFL OnePass app. 

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, scattered data sources, bloated tech stacks and siloed platforms are just a few of the symptoms. More concerning, agencies are largely nonplussed about how

Like kids at Christmas time, digital publishers dread ending up on the naughty list. Publishers can be flagged for any number of issues, including media quality, brand safety and keyword blocklisting. And vendors sell lists of made-for-advertising (MFA) sites or other sub-par domains based on factors like poor data hygiene or overlapping, constantly refreshing ad

In this age of generative AI, what machines say about you might matter more than what you say about yourself. That’s the central message from Jason Barnard, founder and CEO of Kalicube, who has spent over a decade studying how search engines and AI systems understand, represent, and recommend people and businesses. As engines like…