Marketing

For many advertisers and agencies, returning to TikTok this week felt a bit like remote working through a natural disaster: Business as usual, except not really. The post ‘Until the Wheels Fall Off:’ How Buyers Are Rethinking Their Relationship With TikTok appeared first on AdExchanger.

It’s no secret that a lot of businesses have started putting generative artificial intelligence technology to good use for marketing purposes, but it may be more of a surprise to learn who is pushing this agenda. According to new research from the creator-focused AI startup Lightricks and the American Marketing Association, it’s senior executives, rather…

In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards. The post Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend appeared first on AdExchanger.

The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees.  Some publishers didn’t survive these challenges, but the grind has chiseled those that remain into lean, mean EBITDA machines that are more nimble and capable of scaling

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Trump Bump, Take Two? appeared first on AdExchanger.

Kimberly-Clark didn’t hire a new CMO, and it doesn’t intend to. Plus, now airport bookstores are also ad networks. The post What Even Is Madison Avenue?; Next Up: Airport RMNs appeared first on AdExchanger.

The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on TikTok creator campaigns after its brief shutdown this month, albeit warily, given the app’s unclear future. Others are maintaining their strategies as if a ban is still in effect and limiting their long-term campaigns as they consider the various twists