Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate under the same umbrella with a combined business spanning 40 million viewers a month on subscription TV, multiple streaming services, and free-to-air broadcast. Advertisers have been conspicuously absent from the conversation, however — […]
Advertisers look for advantage in Sky’s ITV deal Read More »
You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, VP of data-driven marketing and media at consumer goods giant Reckitt, on this week’s episode of AdExchanger Talks, recorded live
Reckitt’s Digital Reckoning Read More »
The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a multiyear deal announced in January.
Chipotle drives rewards program with ‘PGA Tour 2K25’ integration Read More »
Kyle Gore, vice president of global marketing for Doritos, compares the brand’s efforts to what’s required for the Super Bowl — but on a much larger scale.
How Doritos gets global, year-round scale with Formula 1 partnership Read More »
Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone largely unfulfilled during the 10 years since. Until now, perhaps. Last week, Adobe Advertising announced the general release of its own Custom Algorithms
Adobe Advertising Just Launched Its Own Custom Algorithms Product Read More »
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. The post MFA Ad Spend Is Increasing. Is AI Slop To Blame? appeared first on AdExchanger.
MFA Ad Spend Is Increasing. Is AI Slop To Blame? Read More »
Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the report publicly, nor have its executives decided on a response to the offer, which presumably would entail delisting from the Nasdaq. Regardless, the deal would require approval by
Bidders For Criteo; Who Needs Search Traffic, Anyway? Read More »
Related Insights Member Exclusive Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow Subscribe To Read Read More Criteo is the subject of a takeover approach, in yet another twist in the “will they, won’t they?” fate of the France-founded ad tech firm, which recently relocated its commercial
Another forecast, another reminder that ad spend is running its own race, economy be damned. This time it’s IAB Europe’s latest AdEx Benchmark Report, which clocked continental ad spend up 10.5% year over year to €131 billion — roughly the size of Morocco’s entire economy, according to the report’s author and IAB Europe chief economist,
What’s really driving Europe’s €131 billion ad boom Read More »
This story was first published by Digiday sibling Glossy. Despite competition from some of the biggest companies in the world, including Nike and Adidas, Bandit Running has quietly become one of the most interesting brands in running. The New York-based brand is known just as much for its hyperlocal focus on running clubs in New York City
How Bandit Running is expanding internationally while staying hyperlocal Read More »
