The Bossticks Reveal How They Built Brands and Communities
The Bossticks have been branding since the beginning, the couple revealed at ADWEEK House in Cannes.
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Marketing
Gap brings AI to owned marketing channels across brand portfolio
The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.
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What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes
The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.
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Week of June 8 Evening News Ratings: Nightly News Wins the Adults 25-54 Demo
ABC World News Tonight remained America’s most-watched newscast.
Week of June 8 Evening News Ratings: Nightly News Wins the Adults 25-54 Demo Read More »
Why Lowe’s wants content creators in its network to pitch product ideas
CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
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Walmart Is Acquiring Another Streaming Company as It Looks to Challenge Amazon
The retail giant intends to buy adtech startup Vibe.co.
Walmart Is Acquiring Another Streaming Company as It Looks to Challenge Amazon Read More »
Week of June 8 Morning News Ratings: GMA and Today Continue to Grow
Today extends its total viewership dominance to 21 weeks.
Week of June 8 Morning News Ratings: GMA and Today Continue to Grow Read More »
Health Care Marketing Lacks A Connected Customer View. Here’s How To Build One
Health care marketers have never had more data, channels or targeting capabilities at their disposal. Yet many organizations still struggle to answer a fundamental question: What actually drove performance across a campaign? Consumer marketing teams, HCP teams, agencies, analytics partners and privacy stakeholders are often working from different systems, signals and reporting frameworks. By the
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After 20 Years Online, The Kitchn Is Launching a Print Magazine
The debut is part of a new paid membership program from the Apartment Therapy brand, part of a push to monetize its most engaged audience.
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Palantir and Zeta Global Ink 7-Year Deal, Targeting $100M in Annual Revenue
The marketing cloud company is eyeing a transition from adtech vendor to AI infrastructure player.
Palantir and Zeta Global Ink 7-Year Deal, Targeting $100M in Annual Revenue Read More »