Marketing

2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger. “But what

Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year,

Where firms play it safe with marketing, one brokerage breaks through.

Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work is landing on the same people who already juggle privacy, security and data governance. There isn’t yet a clear line

When Twitter began to unravel under new ownership in late 2022, Black users were among the first to look for the exits. Changes to content moderation and enforcement rattled communities that had long treated “Black Twitter” as a cultural home. Brands were rattled, too. The changes at Twitter left advertisers asking whether the platform remained

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along. The post Pity The Viral Product Hits; GEO Is The New SEO (Derogatory) appeared first on AdExchanger.

The introduction of agentic media planning and buying tools has brought programmatic advertising to a crossroads. But efforts to unite the media and ad sector and settle on a way forward are split between two groups both vying to become the industry’s pre-eminent forum — and their competing philosophies. In one corner, there’s the IAB